What are the responsibilities and job description for the Sr. Marketing Communications Specialist position at tesa tape, inc.?
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The information below covers the role requirements, expected candidate experience, and accompanying qualifications.
At Attesa, we're not just colleagues; we're collaborators who thrive on pushing boundaries and challenging the status quo. Our mission is to create sustainable adhesive solutions that improve the work, products, and lives of our customers - we're passionate about making a difference!
Are you a creative, dynamic marketer with a passion for driving results and optimizing marketing strategies? As a Senior Marketing Communications Specialist , you will be responsible for developing and executing comprehensive marketing strategies that include campaigns and other initiatives to promote our brand and products. The ideal candidate will be able to handle a wide range of responsibilities, capable of juggling multiple tasks, and dedicated to delivering timely and impactful marketing initiatives.
What you'll do :
- Actively brainstorm and propose new ideas for inbound marketing campaigns to drive brand awareness, customer engagement, and sales growth.
- Craft the strategy around the messaging for new launches.
- Ensure cohesive brand messaging.
- Oversee the regionalization of brochures and development of other promotional materials.
- Coordinate the creation of compelling content for blogs, newsletters, and other marketing materials.
- Help guide the overall social media strategy in alignment with broader marketing goals and sales objectives.
- Collaborate with the Events & Communication Manager to develop and support the communication strategy for trade shows, including pre-show promotions, on-site branding, and post-show follow-ups.
- Contribute to the creation of compelling marketing materials, coordinating with event organizers, supporting logistics, and ensuring the company's messaging is consistent and impactful throughout the event.
- Collaborate closely with Business Units to align marketing efforts with business objectives.
What you'll need :
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