Manager, Social Media and Communications

Job Title
Manager, Social Media and Communications

Agency
Texas A&M University - Kingsville

Department
Marketing & Communications

Proposed Minimum Salary
Commensurate

Job Location
Kingsville, Texas

Job Type
Staff

Job Description

Job Summary

The Social Media and Communications Manager, under direction of the Chief Marketing and Communications Officer, implements, advances, and measures communications and social media for the Office of Marketing and Communication at Texas A&M University-Kingsville, consistent with efforts to extend the University's brand, story, and public relations efforts.

Essential Duties and Responsibilities

Utilizes creative new media, including internal and external web, social media tools, and online communities to help increase TAMUK's visibility, interest, and relationships.

Deploy and maintain ongoing efforts for optimized, strategic, branded presences in select social media. Monitors brand mentions with focus on developing, connecting, and engaging with strong communities with a dedicated and responsive outreach.

Participates in internal and external web content updates, podcasting, blogging, or other approved initiatives and analyzes social media efforts quantitatively to fuel for ongoing utilization.

Researches, writes, and reports news for assigned beats, with special consideration to efforts directed to web or social media utilization. Collects information and writes news releases documenting research, teaching, and service activities for release to members of the news media and designated internal/external audiences.

Assists in promotion and placement of stories with appropriate print/electronic media, including social media ventures platforms.

Aids with planning and publicizing special events, especially those that benefit from utilization of alternative or social media. Maintains regular contact with media members, with special consideration to new or developing media.

Supports public relations and information services web updating and servicing, including calendar production.

Provides writing for special projects including brochures, posters, pamphlets, magazines, view books, position papers, etc.

Responds to media inquiries using sound public relations judgment, suggesting news releases, feature efforts, and comment resources available. Books TV/radio appearances by spokespersons and assists in coordinating and presenting news conferences.

The above represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. Other duties may be assigned.

Minimum Requirement

Education-Bachelor's degree in applicable field or equivalent combination of education and experience.
Experience-Three years of related experience in daily news gathering/dissemination for a print/electronic media.
Knowledge of-Knowledge of word processing and spreadsheet applications.
Ability to-Ability to multitask and work cooperatively with others. Effective verbal and written communication skills.

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution's verification of credentials and/or other information required by the institution's procedures, including the completion of the criminal history check.

Equal Opportunity/Affirmative Action/Veterans/Disability Employer.