What are the responsibilities and job description for the Digital Marketing Coordinator position at The American Theatre Guild?
Digital Marketing Coordinator
The American Theatre Guild is a 501(c)(3) organization and the largest not-for-profit touring Broadway Presenter in the nation. We support Broadway seasons in several markets across the US. Our mission is key to what drives our organization, we are dedicated to providing the experience of live theatre to foster passion, inspire creativity and empower youth within our communities.
Website Job Duties:
- Manage ATGuild websites including hosting services, content updates and UI/UX.
- Research, plan, create, and problem solve for all elements related to ATGuild’s websites.
- Collaborate with all ATGuild departments on new technology resources and online functionality, including marketing communications, pixel placements, conversion tracking and software. Additional technology resources may need to be utilized.
- Work with external vendors on digital marketing solutions including pixel placements, QR code creation, sales tracking and analytics.
- Actively work with venue partners to ensure accurate representation of brand and show content, messaging and ticketing information on venue websites.
- Collaborate with the ticketing department on ticket purchase links, artwork, dates, copy, etc. for all internal and venue partner websites.
- Oversee website analytics utilizing Google Analytics and third-party data. Provide routine reporting to various departments.
- Other related tasks as assigned by the Digital Marketing - Associate Director.
Requirements:
- Bachelor’s Degree in marketing, advertising, management information systems, or equivalent work experience.
- Experience with HTML, WordPress (or other website software including Wix, Squarespace, Weebly, Webflow), GoDaddy, Google Analytics & Tag Manager, SSL Certificates, and WordPress plug-ins.
- Degree in Marketing, Advertising, Management Information Systems, or equivalent work experience.
- Follow the policies as stated in our employee handbook
- Ability to multi-task and learn quickly in a fast-paced environment
- Exceptional organizational skills
- Excellent written and verbal communication skills
- Desire to be proactive and innovative
- Ability to effectively communicate cross-functionally with departments
Working Conditions & Physical Demands:
- The employee is often required to sit and use their hands and fingers, to handle or feel and to manipulate keys on a keyboard for up to 8 hours a day.
- The employee is often required to stand, walk, reach with arms and hands, climb or balance, and to stoop, crawl, kneel, or crouch.
- This position requires working indoors with controllable environmental condition and temperature.
- This position requires the employee to talk and hear. Requires face-to-face discussions with individuals and teams, opportunity to make decisions without supervision, mistakes are not easily correctable and have serious consequences that impact the results of co-workers, customers or the company.
- Vision abilities required by this job include close vision.
- Employee will spend prolonged hours in front of computer screens.
FLSA: Non-Exempt
DISCLAIMER: This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position, and in no way states or implies that these are the only duties to be performed by the employee occupying this position. These duties are subject to change at the discretion of Management. Employees will be required to follow and perform any other job-related instructions and duties in compliance with Federal and State Laws. All job requirements are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently. Continued employment remains on an “at-will” basis.
The American Theatre Guild is an Equal Opportunity Employer. ATGuild does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, marital status, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.
Job Type: Full-time
Pay: $23.56 per hour
Benefits:
- Dental insurance
- Employee assistance program
- Health insurance
- Health savings account
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
Supplemental pay types:
- Bonus pay
Work Location: Remote