What are the responsibilities and job description for the Intern position at The Apparel Group, Ltd?
Job Summary:
As Brand Content & Social Media Intern you will work closely with the Marketing Department to understand the overarching brand strategy and translate that into compelling content for Instagram and Facebook. The ideal candidate will be well versed in Instagram and Facebook, be able to capture video and imagery on their phone or camera, as well as edit that content into compelling, brand appropriate content.
Duties/Responsibilities:
- Create social-first content including images, videos, copy and stories.
- Influencer management:
- Research, track, and pitch potential new content partners
- Work with internal teams to request, pack, and send product gifts.
- Relationship building with influencers
- Community management:
- Review and escalate community questions and customer service needs
- Engage with accounts on behalf of the brand
- Attend weekly product and marketing meetings, to gain insights on strategy and business priorities
- Stay updated on social media trends, algorithm changes, and industry trends that might impact our content
- Create posts and get them approved by internal stakeholders
- Post content to social media platforms
Required Skills/Abilities:
- Proficiency in photography and video editing
- Professional communication skills to interact with internal team and external content creators
- Experience with or ability to learn to use social media management software like Sprout Social
- Ability to come in person our New York City office, located in the garment district
- Working knowledge of PowerPoint.
Physical Requirements:
- Prolonged periods of sitting at a desk and working on a computer.
- Must be able to lift and/or move up to 15 pounds.