What are the responsibilities and job description for the Social Media Associate position at The Avon Company?
About the Company
LG H&H Americas is a division of LG H&H, the #1 company in beauty and personal care in Korea. Since creating Korea’s first ever cosmetic products over 75 years ago, LG H&H has become an industry leader in Asia, before expanding our business by merging with The Avon Company to introduce and grow our robust brand portfolio in the US and Canada.
About the Role
As a Social Media Marketing Associate – The Face Shop, you will have the opportunity to work for one of LG H&H’s family of brands. This role will be actively involved in growing brand awareness, engagements, and impressions through experimenting with new tactics and strategies grounded in creativity and data. Come and be part of a team that will help drive significant growth of LG H&H brands in beauty and personal care! This role reports to the Senior Social Media Manager – The Face Shop.
Responsibilities:
- Support day-to-day execution of social and influencer marketing strategies, inclusive of campaign objectives, KPIs and targeting that will drive owned and earned media value
- Conceptualize and execute innovative ideas for social channels, always keeping community, engagement & audience acquisition top of mind
- Help set social strategy for product launches and key calendar moments by developing monthly social content calendars to ensure solid marketing plans across all touch points
- Ownership of UGC program, creating content briefs and managing relationships with influencers and creators
- Maintenance of social scheduling, tagging and publishing. Creation of content cross-platform. Stories design, execution and strategy. Written captions across all social channels while maintaining brand voice
- Intuitive understanding of how to find the right creators; activating them for content
- Build community with daily management and ideas for engagement while flagging trending conversations
- Assist on reporting social media results weekly and monthly to leadership; consistently track and analyze key social KPIs, use real-time learnings to pivot & optimize content plans as needed
- Keep pulse on social media and beauty/skincare trends, communicate learnings to be implemented by team
- Brainstorm and partner with cross-functional teams including cross-brand, PR, paid, and brand marketing
- Ideate, film, edit and deliver engaging content using in-app features and tools, with comfortability speaking to camera as needed
Qualifications:
- Bachelor’s in Marketing, Digital Communications or Advertising from an accredited college
- Minimum 2 years of experience in social, preferably in the beauty and personal care space
- Excellent verbal and written communication skills
- Strong multi-tasker and ability to handle high-volume of work under tight deadlines
- Proactive, detailed oriented and highly collaborative with exceptional time management skills
- Experience with social media platforms (Instagram, TikTok, YouTube, etc.)
- Experience with image/video editing (CapCut, Splice, etc.)
- Demonstrated passion for social media and content creation with an eye for UGC and feed aesthetics
- Active social media presence and portfolio
Our Benefits
- Eligible for benefits as of date of hire (health, dental, vision, life and other voluntary programs)
- You are immediately vested in LG H&H’s matching contributions to the 401(k) Plan. Company matches your contributions dollar-for dollar up to 6% of your eligible pay.
- Company sponsored Life insurance, AD&D and Disability benefits
- Wellness incentive programs
Salary range: 70-75k
Salary : $70,000 - $75,000
