eCommerce Marketing Associate

Impassioned…Emboldened…Infinitely Curious: The Bradford Exchange, part of The Bradford Hammacher Group family of brands, is a world leader in new product development. We have been selling joy for the last 50 years! Our global organization consists of 10 business divisions ranging from jewelry, apparel, collectible coins, home decor to holiday and so much more. We concept, create, design and market our creative products directly to our customers, and leverage licenses with the biggest names in entertainment and sports to bring unique and curated products to our customers across the globe.

We’re currently seeking an eCommerce Marketing Associate who will be responsible for executing the marketing strategy within paid search while collaborating closely with in-house resources and team members. As part of the digital marketing team, this person will also be responsible for communicating across different levels of the enterprise and working with team members and business units.

How you will contribute:

• Assist with strategic planning, execution and analysis of marketing campaigns for Bradford’s network of sites.
• Providing accurate and timely sales and performance reports using industry standard tools.
• Work with both internal and external partners (Google, Facebook, Influencers, etc.) to collaborate, optimize, and execute marketing campaigns in line with key performance metrics.
• Collaborate with other team members to develop tests and implement performance marketing approaches for various products and programs.
• Deliver against set KPIs including engagement and sessions.
• Evaluate and recommend new advertising/coordination efforts across internal departments.
• Analyze marketing campaigns (by channel, by product, as appropriate), providing strategic insights and recommendations – and presenting them to internal clients.
• Support the analysis, reporting and optimizing of paid search programs for Bradford’s network of sites and all “internal” clients, working with team members to plan and execute marketing messages and campaigns in various search engine-marketing channels (e.g. pay-per-click, pay-per-call, paid inclusion and natural search).
• Researching targeted keywords / search phrases through third party tools and recommending keyword lists.
• Researching SEO/SEM competitor rankings, positioning, etc.
• Quality control / testing for SEM ads and specialized product landing pages.

What you will bring and skills that excite us: 

• Bachelor's degree in Marketing, Finance, Accounting, Marketing and Technology Management, Mathematics/Statistics, Public Relations, or Communications.
• 1-2 years experience, including internship in direct marketing within digital media. 
• Management of internal or external client relationships is a plus.
• Team player and an excellent communicator who can work with a variety of people at various levels throughout the company to build consensus and implement cohesive campaigns.
• Can work autonomously, pro-actively updating key management on campaign progress. 
• Understands consumer mindsets, and how to effectively message or position to them, shaping marketing messages to focus on key consumer benefits. 
• Strong analytical skills and expertise with Microsoft Excel.
• Experience with budgeting.
• Problem solving and trouble shooting skills.
• Experience presenting to groups or public speaking is a plus. 

BHG at a glance:

• Our scale: We have over 500 employees based out of our global headquarters right outside of Chicago, we have marketing operations in over 10 countries worldwide, and have over 32 million customers served.
• Compensation and benefits: We offer a competitive compensation plan and great benefits, with some benefits starting from day 1!
• We own the company: BHG is Employee Stock Ownership Plan (ESOP) which allows you to not only derive the benefits of working as an employee at The Bradford Hammacher Group, but also gain the benefits of being an owner.
• Professional Development: There is always room to learn! We offer a Professional Development Program, a Mentor Program, and LinkedIn Learning to our teams as well as additional hands-on training and development. Our teams utilize a continuous performance management and development structure for feedback, no dreaded annual reviews. We meet quarterly to focus on the future!
• Our values: Honesty. Innovation. Respect. Teamwork. Giving back. These are just some of the core values that drive our team members. Our team strives to build a culture of continuous feedback where anyone can share and create our “next big idea,” among diverse and inclusive teams.
• Flexibility and wellness: Whether it’s offering hybrid environment (onsite/remote) for our corporate staff, to a generous, front-loaded PTO and holiday package to all staff and corporate wellness initiatives like WW, an annual health fair and an onsite gym, we are committed to our team members well-being. New hires start with 16 days of PTO and 8 paid holidays per year.
• Perks and more: We have a Business Casual Work Environment, Health and Dental Insurance, Life Insurance, Disability Insurance, Paid Time Off (PTO) Program, Direct Deposit, Credit Union, Flexible Spending Accounts, Employee Assistance Program, Employee Referral Bonus Program, 401(k), Profit Sharing, Tuition Reimbursement, and Toastmaster’s memberships, a Peer Recognition Program, Product Discounts and more! 

The Bradford Exchange is an Equal Opportunity Employer.

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