What are the responsibilities and job description for the Public Relations Associate position at The Brand Guild?
PR Associate, Food & Beverage Team
Location: New York City | Hybrid (3 days/week in Flatiron office)
The Brand Guild is looking for a PR Associate to join our growing Food & Beverage team in New York City. This is an exciting opportunity for a communications professional with 2–3 years of agency experience who’s passionate about shaping the narrative for today’s most exciting food, beverage and hospitality brands.
We’re a collaborative, agile team that thrives on creative storytelling, earned media wins, and big brand moments. If you’re a curious, media-savvy writer who wants to work alongside some of the best in the business, we want to meet you.
What You’ll Do
Location: New York City | Hybrid (3 days/week in Flatiron office)
The Brand Guild is looking for a PR Associate to join our growing Food & Beverage team in New York City. This is an exciting opportunity for a communications professional with 2–3 years of agency experience who’s passionate about shaping the narrative for today’s most exciting food, beverage and hospitality brands.
We’re a collaborative, agile team that thrives on creative storytelling, earned media wins, and big brand moments. If you’re a curious, media-savvy writer who wants to work alongside some of the best in the business, we want to meet you.
What You’ll Do
- Support Account Success
- Draft press releases, media briefings, talking points, and other key materials
- Research industry trends, media targets, and category insights to fuel strategy
- Monitor press coverage and maintain detailed client reporting
- Pitch & Build Relationships
- Create compelling story angles and pitch proactively to media
- Identify timely earned media opportunities aligned with client goals
- Help build and maintain relationships with local and national journalists
- Stay Ahead of the Curve
- Track editorial calendars and cultural trends to inform outreach
- Stay on top of F&B and hospitality news, sharing insights with teams and clients
- Support press events, activations, and launch moments
- A strong writer and communicator with a passion for media and storytelling
- A proactive thinker who’s resourceful, organized, and detail-oriented
- A news junkie who’s naturally curious and always in-the-know
- 2–3 years of PR agency experience (F&B or hospitality experience a plus)
- Experience drafting press materials and securing earned media coverage
- Strong research, writing, and project management skills
- Comfort working across teams and directly with clients
- People-first culture: Supportive, high-energy team that values creativity and balance
- Professional development: Annual stipend, training programs, and mentorship opportunities
- Comprehensive benefits: Fully paid medical, dental, and vision; FSA; life and disability insurance; 401(k) with match
- Time to recharge: Robust PTO policy, mental health days, and generous family leave
- Hybrid flexibility: Three in-office days that foster collaboration—plus autonomy to work your way
- Exciting clients: Work with mission-driven, culture-shaping brands in food and hospitality