Senior Director I, Customer Marketing - Large Store

Location: Atlanta, Georgia USA

At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader, it is an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands – ensuring that each brand connects deeply with local consumers in ways that scale globally.

What You Will Do For Us

• The position will serve as customer marketing lead of a Large Store portfolio of customers to integrate shopper strategies from the customer’s blueprint with Coca-Cola brand priorities to strategically plan & build programming to support omni-channel execution that delivers system performance. Including Retail Media planning & execution collaborative partnership programs with key CPG (consumer packaged goods) partners.
• Lead a team of marketers in the development and implementation of total beverage marketing strategies in collaboration with our customers. These revenue and transaction enhancing strategies should also help retain and recruit the next generation of consumers for Coca-Cola by fully leveraging our national marketing plans.
  
  

System Leadership

• Own the relationship with senior sales and marketing/category leadership.
• Negotiate and collaborate with cross-functional partners to ensure alignment with annual plans and DMI (direct marketing investment) resources.
• Communicate to our system Bottling Partners on key marketing milestones within customer portfolio
  
  

Cross-Functional Collaboration

• Operate cross-functionally with multiple internal stakeholders across NAOU, to solve customer/channel problems by providing insight and expertise to grow the business and recruit/retain shoppers.
• Provide leadership voice across the organization to offer a Frontline marketing lens to planning, resource allocation and customer insights.
• Scale learnings from portfolio of customers into enterprise impact.
  
  

Customer Leadership

• Lead C-suite marketing customer discussions and retailer media network strategies with win/win objectives.
• Lead the development of both short-term and long-term customer plans to deliver the annual plan across channels.
• Ownership of Investment strategy to deliver customer plan.
• Lead teams and provide guidance for complex problem solving and negotiations.
• Collaborate with customers to understand needs and develop fact-based consumer stories to accelerate growth. Own the solutions to intersect the voice of customer and voice of brand.
  
  

Organizational Development

• Lead the team and cross-functional resources to deliver customer/channel plans including insights to action, storytelling, and media negotiation capabilities.
• Own performance and people management processes including annual and personal objective setting and ongoing performance management via monthly meetings.
• Ensure organization effectively manages all resources and delivers key financial goals on budget (T&E & DMI).
• Catalyst for employee engagement amongst direct reports and broader Frontline Marketing.
  
  

Requirements

• Bachelor's Degree Required, master's preferred.
• 12 years minimum experience in marketing, brand, shopper, and/or commerce
• Analytical skills for data interpretation and strategy development.
• Brand Management (building and maintaining strong brand health).
• Category Management (managing product categories for optimal sales).
• Omnichannel Business Planning and Retail Media Network experience (performance optimization & negotiation).
• Financial, RGM, and P&L Acumen.
• General Management Mindset.
• Influencing without authority.
  
  

What We Can Do For You

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we are always innovating.
• Expansive & Diverse Customers: We focus on a diversified and large range of customers each day.
• Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.
• Skills: Brand Architecture, Brand Management, Brand Positioning, Brand Strategy, Channel Management, Collaborating for Value, Competitive Assessments, Consumer Segmentation, Creative Process, Digital Media Strategy, Leadership, Marketing Strategies, Media Planning, Negotiation, Portfolio Management, Problem Solving, Quantitative Research, Story Telling, Social Media Strategies, SWOT (strengths, weaknesses, opportunities, and threats) Analysis
  
  

Skills

Media Planning; Leadership; Portfolio Management; Brand Strategy; Competitive Sales; Creative Process; Consumer Segmentation; Digital Media Strategy; Quantitative Research; Marketing Strategies; SWOT Analysis; Storytelling; Collaborating; Brand Positioning; Social Media Strategies; Problem Solving; Brand Management; Brand Architecture; Negotiation; Channel Management

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Pay Range:$189,000 - $217,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.