Marketing Coordinator

Join our wonderful team at The Gardner School! You will experience a caring leadership team, family atmosphere, competitive benefit package and lots of FUN!

We offer full medical benefits, 401k, childcare tuition discount, flexibility and you even get your birthday off -paid!

As our Marketing Coordinator, you will assist with marketing activities including social media, digital projects, promotions and events, newsletters, email marketing, basic graphic design, written communications, and other Marketing duties as needed. This position is expected to perform all functions in an effective, efficient, accurate, and confidential manner.

Essential Duties:

· Work with individual schools to provide Tour Kit materials and other marketing items needed to promote the school and engage current families. This includes fulfillment of supplies, monitoring inventory of items.

· Assist with monitoring social media posts and comments including Facebook, Pinterest, YouTube, LinkedIn, and Reputation Management services. Periodically create social media images using Adobe Illustrator or other creative software tools.

· Assist with updates to Company website. This includes gathering information from individual schools to update, identifying photo updates on website, new school page set up, director profiles, enrichment classes listing, and other features of the website. Help with identifying photos to use for blog posts.

· Create and manage the quarterly employee newsletter working with the HR team and schools. This includes sharing promotions, work anniversaries, good news, and celebrations. Ensure newsletters are distributed to schools.

· Help identify and manage promotional items and campaigns for enrollment growth and parent engagement.

· Assist with Customer Relationship Management (CRM) system management and monitoring, email and text templates, optimizing business rules, CRMForms updates (online enrollment).

· Assist with email campaigns, occasional parent communications, and other electronic communication items for the schools.

· Assist with creating parent and staff communications as needed for special announcements and high-level company communications.

· Create occasional social media images, flyers, invitations, and other graphic design images based on current marketing campaign and brand standards as needed. Assist with managing photos and video assets and gathering new visual elements as needed.

· Assist in monitoring marketing efforts of local competitors through Google Alerts, social media, and other outlets.

· Support local school marketing events, advertising sponsorships and promotional opportunities.

· Assist with new school opening promotions. Includes helping prepare items for canvassing the office parks, local pediatrician and dentist offices and other child friendly business, supporting promotional events, and Charter Family programs. This also includes helping to identify opportunities for digital advertising, sponsorships, neighborhood press to promote new schools.

· Assist with PR activities such as Open House, Ribbon Cutting Ceremony, Chamber of Commerce, grand opening events, press releases, etc.

· Assist with pre-opening enrollment and other promotional signage for new school openings.

Minimum requirements:

· BS/BA in Education, Marketing, or a closely related field.

· Minimum of 3 years of successful and documented experience in marketing.

· Strategic and visionary thinker who is driven by seeing measurable improvements in enrollment count and successful school openings.

· High level of attention to detail and takes ownership in the quality implementation of projects.

· Excellent oral, written and interpersonal communication skills.

· Ability to create or update basic graphic design templates.

· Solid working knowledge of traditional and digital marketing tools, Microsoft Suite (Excel, PowerPoint, Word, Outlook), and Google Drive.

· Must be willing and able to travel, as needed.

Other Duties and Responsibilities:

· Be committed to interdepartmental communication and team projects.

· Provide timely communication and project updates with manager.

· Consistently demonstrate and maintain an attitude of enthusiasm, willingness to cooperate, and the ability to work well with others.

· Uphold TGS Brand and Logo Guidelines.

· Participate in professional growth and development activities.

· Actively participate in assigned projects, activities, and other duties as business conditions may require.

Knowledge, Skills and Abilities:

· Knowledge of general administrative tasks

· Critical thinking skills

· Ability to communicate verbally clearly and effectively and in writing

· Ability to manage time effectively and efficiently

· Ability to multi-task

· Regular and reliable attendance

Physical Demands:

· Ability to operate computer, phone and other office equipment as needed

· Ability to lift and carry of children up to sixty pounds

· Ability to read, write, speak, hear, think, communicate, concentrate, learn and work

· Ability to perform the essential functions of the position with or without reasonable accommodation

The Gardner School extends equal employment opportunities to qualified applicants and employees on an equal basis regardless of an individual’s age, race, color, sex, religion, national origin, disability, veteran status, sexual orientation, or any other reason prohibited by law.

Job Type: Full-time

Pay: From $50,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Ability to commute/relocate:

• Franklin, TN 37067: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Experience:

• Social media management: 1 year (Required)
• Marketing: 1 year (Required)
• Digital marketing: 1 year (Preferred)

Work Location: One location