Brand Manager, Mexican Imports

About the Role:

• We’re seeking a passionate and driven Brand Manager to join our marketing team, focusing on three dynamic brands within our Hispanic portfolio: Dos Equis, Tecate, and Indio. This role offers the opportunity to manage brands at different stages of development—from driving growth for Dos Equis in the Hispanic market, to mitigating declines for Tecate, and helping incubate the Indio brand in the U.S.
• The ideal candidate is a strategic thinker with strong executional skills, who thrives in a fast-paced environment and is excited to work across multiple brands. This role works in close collaboration with Regional Marketing, Sales, and cross-functional partners to drive brand performance and cultural relevance.
• What you will gain in this role: Hands-on experience managing three distinct brands with unique challenges and opportunities. Exposure to brand building, turnaround strategy, and early-stage brand incubation. Strong cross-functional collaboration with Sales, Regional Marketing, Insights, and Legal. A strategic foundation in marketing to Hispanic consumers and driving culturally relevant brand initiatives.

Key Responsibilities:

• Support the Brand Director in the development and execution of marketing strategies for Dos Equis, Tecate, and Indio.
• Lead go-to-market planning, activation, and tracking of brand initiatives with a focus on Hispanic consumer engagement
• Work with key stakeholders: internal & external agency partners, national sales and regional marketing teams.
• Support Brand Director on reporting back to the regional team on key insights and driving actions to ensure brand business delivery.
• Assist in managing agency relationships and creative development, with some exposure to legal and regulatory reviews
• Gain, share, and leverage on-going understanding of the beer business, channels, retail trade.
• Become an expert on our consumers, their lifestyle and their most relevant cultural passion points (sports, entertainment, Pop Culture), and how that applies to driving our business.
• Help analyze brand performance, and competitive activity to inform future strategies
• Support additional brand efforts and innovation projects as needed across the broader portfolio
• Lead planning, logistics, and execution of select Brand Team and Agency events, including scheduling and management of monthly touchpoint calls with sales.

Basic Qualifications/Requirements:

• 3 years Brand Marketing experience
• Proven track record of end-to-end project and stakeholder management experience
• Agency management experience

Preferred Qualifications:

• Bachelor’s degree in marketing or equivalent strongly preferred
• Knowledge of the beverage industry or CPG preferred.
• Experience with multicultural or Hispanic marketing preferred
• Ability to work independently and manage multiple priorities simultaneously
• Collaborative mindset and willingness to roll up sleeves when needed

HEINEKEN Leadership Expectations:

• Connect
• Shape
• Develop
• Deliver
• Role Model

HEINEKEN USA is an equal opportunity employer. Embracing and celebrating diversity is core to HEINEKEN’s purpose of “brewing the joy of true togetherness to inspire a better world”. We believe that people as diverse as our brews – including and not limited to gender, ethnicity, age, sexual orientation, religious belief, nationality, social background, disability and thinking style – enrich our lives and strengthen our business. We welcome and consider applications from all qualified candidates as we champion a culture of belonging that provides fair and equal opportunities for all.

This position is not available for visa sponsorship.