What are the responsibilities and job description for the Performance Creative Strategist position at The Keva Dine Agency™?
Performance Creative Strategist
Location: On-Site (5 days/week), NYC Financial District
Salary: $100k–$130k
Status: Full-Time
Fast-growing CPG brand redefining clean with zero-toxin, plant-powered products. With strong momentum, the brand is entering a high-growth phase where performance-driven creative is central to scaling revenue and virality.
About the Role
This is a hands-on, execution-heavy role owning performance creative for paid social, primarily Meta, with expansion into new channels. You will concept, create, edit, and test ads end-to-end—partnering with media and analytics to drive growth. This is for someone who makes the ads, not just briefs them.
What You’ll Do
- Own performance creative strategy for paid social (Meta new channels)
- Concept, script, edit, and version high-performing video ads (30s–2 min)
- Build viral-first creative (UGC, founder-led, POV, problem/solution, trends)
- Rapidly test hooks, formats, and messaging using AI and creative automation
- Partner with media analytics to iterate based on performance
- Stay ahead of platform trends and performance best practices
- Maintain a strong testing cadence and creative iteration pipeline
What We’re Looking For
- 4–7 years in performance creative, paid social, or growth marketing (CPG/DTC preferred)
- Proven track record scaling ads on Meta
- Strong instincts for hooks, pacing, storytelling, and conversion
- Experience with longer-form paid video (30s–2 min)
- Hands-on with AI tools for ideation, editing, or testing
- Highly experimental, fast-moving, and execution-driven
Bonus
- Video editing (CapCut, Premiere, Final Cut, After Effects)
- UGC/content creation experience
- Network of editors, designers, or creators
Salary : $100,000 - $130,000