Marketing Manager

General Summary:

This position will formulate and drive all marketing strategies and activities across the entire company. The Marketing Manager provides marketing and business expertise as well as strategic development internally and among our key partners ExxonMobil (lubricants and fuel) and Fleetcor fleet card.

Primary Responsibilities and Duties:

• Develop and implement effective marketing strategies, plans, and campaigns that drive outcomes to meet the company’s growth goals and achieve performance metrics.
• Design comprehensive marketing strategies to create awareness of the company’s various business activities.
• Lead marketing plans and execution across various channels including email, digital, social, and print.
• Analyze campaign performance to uncover key insights and make recommendations for improvement.
• Create content (e.g. sales documentation, case studies, videos, website copy, social media posts) to articulate the brand and purpose from a corporate levels as well as the benefits of our services at the business unit level.
• Assist with event planning, including working with vendors, event coordinators, and design teams for on-site collateral.
• Create content regularly to grow the company’s brand awareness (press releases, corporate announcements, and creative content).
• Develop and deliver the marketing plan based on customer, product, and competitive data.
• Conduct general market research to keep in tune with trends and competitor’s marketing strategies.
• Monitor and maintain marketing budget and work with manager to ensure funds are allocated and managed effectively.
• Work with different business leaders to determine long and short-term goals and key metrics for multiple business lines.
• Work closely with management to lead highly visible marketing efforts that have significant impact on the direction and performance of the company.
• Develop and manage internal communication to the organization and other key internal functions.
• Function and build partnerships as the company’s representative towards external parties such as media, stakeholders, and potential customers.

Position Requirements:

• Bachelor’s degree in Marketing, Communications, or Business Administration or related experience.
• Minimum of 5 year’s experience leading and executing marketing efforts.
• Comfortable in digital, social, and email marketing platforms.
• Familiar with website platforms and ability to maintain edits. WordPress experience preferred.
• Knowledge of CRM systems, Oracle Sales Cloud/Eloqua a plus.
• Proven experience in driving change while maintaining strategic focus.
• The petroleum industry is rapidly changing, thus candidates must be comfortable with a fast paced, opportunity filled work environment.
• Strong decision making, analytical, and problem-solving skills.
• Maintains the highest levels of integrity and confidentiality regarding company information.

Position Competencies:

• Ability to work independently as well as with a team.
• Ability to perform multiple duties/tasks within defined deadlines.
• Proven experience identifying problems of varying complexities and finding effective solutions with few guidelines.
• Responsive to the needs of customers internal and external.
• Sense of urgency and commitment with strong follow up skills.
• Proven precision and attention to detail with a high level of accuracy.
• Demonstrate a professional and positive attitude in all internal and external customer interactions.
• Excellent interpersonal skills, written and verbal communication, and listening skills.
• Self-driven and motivated individual with excellent planning and organizational skills.
• Display proficiency with Microsoft Office Word, Outlook, PowerPoint, etc.

Working Environment:

The work of this position is performed in an environmentally controlled office environment. This position requires the ability to work under pressure and communicate with a diverse population including other employees, customers, vendors, etc. This position also requires prolonged periods of sitting in a regular seated position as well as the use of general office equipment including phones, printers, computers, (mouse, keyboard, etc.)

The job description of the Marketing Manager is not inclusive and is subject to changes, additions, and deletions as determined by the supervisor.

The McPherson Companies, Inc. is an Equal Opportunity Employer – M/F/Vets/Disabled.