What are the responsibilities and job description for the Group Marketing Strategist position at The Renaissance Companies Inc?
Job Description:
- Social Media Platforms
- Manage all social media channels for the entire dealer group including but not limited to:
- Facebook/META
- IG
- Snapchat
- Use social media marketing tools to create and maintain the company’s brand
- Develop and post daily high-indexing content to include videos and photos on all channels to develop brand awareness and client loyalty
- Utilize social media tools to identify trends, establish future key messages
- Manage all social media channels for the entire dealer group including but not limited to:
- Website Manage Management
- Manage all assigned dealership sites including:
- Vehicle photo and video walkaround management
- Vehicle description writing and post
- Develop all website content to include website banner, videos, and high-quality photos
- Complete weekly website audits for all company’s sites to ensure all plug-ins are functioning as designed
- Identify key performance indicators (KPIs) with the leadership team and provide recommendations and strategies for improvement
- Manage all assigned dealership sites including:
- Marketing Strategies
- Analyze online campaign performance and provide feedback to the leadership team
- Work directly with the leadership and marketing team to develop strategies to yield high-performing campaigns
- Assist with the leadership team and marketing team to analyze the company’s digital marketing plan and social media and identify strategic weaknesses and make recommendations for improvement