General Sales Manager

Position Title: Club General Manager

Position Status: Full-time

FLSA Status: Full-Time/Salary Exempt

Reports to: Regional Manager and/or CEO

Compensation: $50-$55,000/year plus Commissions& Bonuses

Position Scope as Club General Manager:

A General Manager for The Workout Club must be a strong team leader who is organized, efficient, and provides clear and decisive communication. They must possess a passion for people and for the fitness industry. General Managers at The Workout Club are well rounded in the scope of the club business (management of sales, profit centers, expenses, staffing, training, members, integration and retention). Our General Managers must possess the highest level of integrity and honesty be able motivate staff while promoting a positive attitude throughout their club.

In this high-profile leadership position, you will be responsible for the overall direction, coordination, operation, and success of your club. As a General Manager with The Workout Club, you will ensure that your club meets or exceeds financial goals while providing outstanding leadership in areas of customer service, team member relations, sales, in-club business performance, club promotions, community engagement, corporate cross promotions, daily operations, and member participation.

The position requires the General Manager to think independently and creatively. Customer satisfaction is central to The Workout Club philosophy and the General Manager will ensure that all club staff are properly trained to greet and assist members and prospects, as well as correctly record interactions in the club software. You will hold your staff and sales team to a high level of accountability, and ensure they have the tools and training to succeed.

The General Manager will oversee the day-to-day operations, work with club vendors, ensure inventories are properly stocked, ensure maintenance and repairs are completed in a timely fashion by the appropriate entity, and generate weekly reports for club status, member status, inventories, sales status, and club staffing. The General Manager must successfully complete management training courses to include Club OS, ABC Financial, DataTrak and Club Ready training.

The General Manager works closely with management teams from other departments to ensure consistent branding and quality control so that the company is providing the best possible service to members and employees throughout The Workout Club chain. You will work with the Aquatics Director and Program Director to ensure those departments are profitable in your club location. The General Manager is directly responsible for Customer Service, Member Retention, Front Desk, Aquatics, Kids Korner, Housekeeping and Maintenance.

Most importantly, the General Manager for The Workout Club is the club ambassador and must be dedicated to providing each member an outstanding club experience!

Position Summary

The Club Manager focuses primarily on driving the club’s sales functions to meet and exceed sales goals to grow the club’s dues line. Also responsible for providing strong leadership to associates and instilling an exceptional service culture for members. Also responsible for providing the basic business acumen to manage the club to meet or exceed financial, service, operational and other Workout Club goals.

Responsibilities

· Leads the sales efforts of the club & trains and develops the entire team of associates to consistently achieve and exceed budgeted membership sales goals.

· Drives a strong customer service culture among managers, supervisors and all associates.

· Reviews and analyzes monthly financial statements and develops action plans with the Regional Team to improve performance.

· Effectively recruits, retains and develops a strong team of talented and dedicated associates.

· Sees that all profit centers are maximizing revenues and keeping profit margins at budgeted levels.

· Ensuring club policies and procedures are executed according to Workout Club objectives.

Tasks performed by the General Manager include, but are not limited to, the following:

Club Management Duties:

Sales & Marketing

· Review daily/weekly/monthly sales statistics for club.

· Ensure that all sales reports and workbooks are accurate, complete, and submitted on time.

· Ensure that all sales personnel are actively and correctly entering interactions into Club OS.

· Responsible for developing and overseeing sales processes and systems that ensure daily, weekly and monthly phone calls, appointments, presentations, and tours to meet sales goals.

· Ensure that sales department is profitable, meeting and exceeding management goals, and that new membership sales always exceed cancellations.

· Conduct sales meetings to set daily, weekly, and monthly sales and unit goals, assess individual performance, and review individual business plans.

· Assist in the TO/Closing of sales presentations

· Personally sell memberships, personal training, and ancillary products as needed.

· Plan and promote local special events /community outreach on a monthly basis.

· Ensure local outside sales/community engagement on a weekly basis.

· Generate sales leads through community outreach and promotions.

· Develop and implement referral and retention strategies.

· Assist the Fitness Manager with ensuring the club personal training sales goals are reached and exceeded.

· Establish and maintain protocol for sales tours, retail displays, and branch marketing.

· Keep current knowledge of key competitors.

Operations

· Assure that club opens and closes as scheduled.

· Maintain all records per local and federal legal requirements.

· Oversee maintenance of inventory levels of office and retail supplies.

· Ensure that all the products is properly merchandised and facilitate a merchandising strategy with your Regional Manager.

· Be on-call to answer emergency related club issues as needed.

· Meet with the Regional Team on a regular basis to develop future marketing plans, suggest improvements, and work to enhance both membership and the member experience.

· Perform a daily walkthrough to ensure that all areas of the club meet company standards for cleanliness, maintenance, safety, security and club operation.

· Ensure that all scheduled club cleaning and maintenance occurs as scheduled.

· Ensure the functionality of equipment and physical plant by working with the Maintenance Department on a daily basis.

· Ensure that out-of-order equipment is properly taken off-line, repairs are scheduled, and equipment is functioning.

Customer Service

· Provide and maintain the highest level of customer service in all aspects.

· Support all staff members and managers with personnel issues and member complaints.

· Facilitate member cancellations when necessary, save memberships as often as possible.

· Ensure that all staff follow telephone procedures, and knows how to give directions, promote guest passes, track current marketing promotions, and provide information on promotions and services.

· A General Manager leads by example. They make sure that at least half of their scheduled workday is front and center; speaking to members and assisting with the front desk/sales.

Accounting

· Properly monitor, manage, and maintain gym operational budget and payroll costs.

· Monitor payroll hour punch in/out of yourself and all club staff.

· Monitor flagged check-ins and collections efforts.

· Accurately manage POS reports, supplies, inventory, daily recap, etc.

· Audit cash drawer at least once per shift to ensure the daily counts are always accurate.

Staffing

· Make recommendations and assist in the implementation of employee status changes, new hires, promotions, and terminations.

· Maintain all proper documentation for all club level staff including new hire paperwork.

· Orientation, training, scheduling and performance evaluations of all club level staff.

· Conduct staff meetings to ensure team solidarity and familiarity with current policies/promotions.

· Ensure staff adheres to company uniform policy.

· Responsible for monitoring all incident reports filed at gym involving members and staff.

Knowledge, Skills, Abilities and Other Characteristics

· Excellent supervisory, interpersonal communication and time management skills.

· Decision making, problem solving, strategic planning, and data analysis skills.

· Proven conflict management skills.

· Knowledge of standard office procedures and computer software.

· Excellent customer service and relationship building skills.

· Ability to effectively multi-task with tight deadlines both independently and in a team environment.

· Ability to effectively build and lead teams.

· Excellent verbal and written communication skills.

· Knowledge and passion for the health and fitness industry.

· Knowledge of profit and loss statements, general ledgers and accounting.

· Ability to define problems, collect and analyze data, establish facts, draw valid conclusions, and recommend solutions in a prompt and efficient manner.

Job Qualifications & Requirements Education and Experience:

· Minimum of 5 years experience in fitness club management.

· Minimum of 3 years experience in fitness club sales.

· Minimum of 3 years experience managing profit & loss (P&L) statements/revenue/EBITDA budget.

· Bachelor’s degree in Kinesiology, Sports Medicine, or other related field preferred.

· Track record of success in a performance-driven work culture.

· Knowledge of ABC financial, Club Ready, and DataTrak preferred.

· Experience providing customer service and dealing with customer concerns.

· Ability to successfully pass a background check and drug test.

· Valid NH Drivers license.

Physical Activities and Requirements:

· Requires a wide range of physical activities including, but not limited to, sitting, standing, walking, swimming, bending, kneeling, twisting, pushing, pulling, and reaching.

· Frequent and repetitive movements.

· Lifting or carrying of weights up to 100 pounds.

· Requires close, distance, peripheral vision and depth perception

Job Type: Full-time

Pay: From $50,000.00 per year

Shift:

• 10 hour shift
• 8 hour shift
• Day shift
• Evening shift
• Morning shift

Experience:

• Managerial: 5 years (Preferred)

Work Location: In person

Salary : $50,000 - $55,000