What are the responsibilities and job description for the Director of E-Commerce & Digital Experience position at Thos. Moser?
Description
About Us
At Thos. Moser, we believe in living better with fewer things—created with care, built to last, and rooted in American handmade design. For more than fifty years, our furniture has been shaped by hand, guided by a quiet dedication to quality and intention. As we grow, our digital presence plays an essential role in welcoming more people into the story of our work.
We’re looking for a Director of E-Commerce & Digital Experience to lead our website end-to-end and shape the future of our online business. This role owns thosmoser.com—from the overall customer journey and merchandising to conversion optimization, data analysis, and revenue performance. It’s a pivotal seat for someone who thrives in equal parts of strategic, analytical, and hands-on work.
What You’ll Do
- Lead the full e-commerce experience, ensuring the website reflects our standards of design, clarity, and craft.
- Manage site operations, including homepage updates, product pages, navigation, and on-site campaigns.
- Drive revenue growth through conversion rate optimization, funnel improvements, and ongoing testing.
- Own digital merchandising strategy & execution: collection structure, product inventory accuracy, naming, imagery, and storytelling moments.
- Monitor site performance and customer behavior, translating insights into clear action plans.
- Partner with Marketing, Creative, and Operations on product launches, promotions, and seasonal initiatives.
- Build and maintain dashboards for key KPIs, including revenue, CVR, AOV, traffic, site speed, and checkout performance.
- Manage Shopify developers, vendors, and platform integrations to keep the site stable, fast, and evolving.
- Uphold a seamless, intuitive customer journey that reflects the warmth and intention of our brand.
Requirements
What You Bring
- 7 years of experience in e-commerce, digital merchandising, or online revenue management.
- Experience working with Shopify (launch/migration background is a plus).
- A strategic mind paired with hands-on execution abilities—you’re comfortable setting the roadmap and making the updates.
- Strong analytical skills with fluency in site performance metrics and testing frameworks.
- An eye for detail, brand presentation, and product storytelling.
- Experience partnering with Creative, Marketing, and Operations teams.
- A genuine appreciation for craftsmanship, heritage brands, and thoughtful design.
- A collaborative, grounded approach to work—comfortable in an entrepreneurial, evolving environment.
How We Work
Thos. Moser is a small, dedicated team working to bring American-made design to more homes and spaces across the country. We value intention, thoughtfulness, and a commitment to doing things the right way. Every role here makes a meaningful impact.