What are the responsibilities and job description for the Marketing Manager position at Thrive Health Systems?
Thrive Health Systems is looking for a Marketing Manager.
Thrive Health Systems is a natural health care company. Through the years, Thrive has employed largely chiropractic doctors (though there have been medical doctors, physicians assistants, nurse practitioners and naturopathic doctors on staff as well) to deliver natural solutions to the 80% of chronic and preventable conditions that plague Americans - like structural pain conditions, diabetes, auto-immune conditions, metabolic syndrome and more.
Thrive uses the following marketing media:
- Television
- Social Media
- Radio
- Internet Search
- Event Marketing
- Internal Marketing
- Text
- Professional websites
- Website
- Telephone Marketing
- Coupon media like Groupon, Print, and more
- Referral
- PI (personal injury) marketing
- SEO
You do not have to DO all of the marketing for each media source, but you need to understand marketing principles enough to set up cost effective marketing systems through any media necessary to achieve company objectives.
Areas that we have in-housed historically and have systems for are:
- Internet marketing, such as Google, FB, Youtube, and TikTok PPC
- Internal Marketing
- Event based marketing - festivals, event shows, etc.
- Email and Text
- Online video creation
Areas that we’d like to develop further in:
- Social Media Content Creation
- SEO
Opportunities as we see it:
- Campaign optimization
- National reach campaigns
- Social Media video creation
- Website optimization
Skills required for this job:
- Understanding of KPI, metrics to marketing success
- Internet marketing skills, to include campaign creation and management
- Reporting spreadsheeting - maintain and present your results
- Google Suite skills - email, docs, design, spreadsheets
- Design skills - if you are not a graphic designer, that can be okay, but you must understand the principles of design to create an attractive offer
- Understanding of sales funnels, offers, and how to create a compelling message - marketing 101 - 404
Compensation
- $58,000 - 65,000 salaried, plus bonuses on making budgets and goals
Time
Full-time. This role requires 40 hours a week. Evening work is rare and weekend work is even more rare.
Travel
We manage properties in Colorado Springs and Denver with the goal to add more. For this reason, site visits require travel. When that happens, Thrive will reimburse mileage per IRS guidelines (does not include regular commute).
Salary : $58,000 - $65,000