What are the responsibilities and job description for the Political & Advocacy Sales Director position at Townsquare Ignite?
Political & Advocacy Sales Director – Townsquare Ignite
*This is a remote position that requires you to work closely and collaboratively with a team. *
About Townsquare Ignite
Founded in 2010, Townsquare Ignite products and solutions are a combination of our owned and operated digital properties, our proprietary digital programmatic advertising platform, and an in-house demand and data management platform collecting valuable proprietary first-party data, and is the fastest growing revenue and profit driver of Townsquare Media.
Our Competitive Advantage
As the Political & Advocacy Sales Director, you’ll play a pivotal role in expanding Townsquare Ignite’s footprint within the political and advocacy landscape. Reporting directly to the Senior Vice President of Agency and Political Partnerships, you will drive new business growth while deepening relationships with existing clients across political campaigns, public affairs, and government sectors.
This is a quota-carrying, client-facing position for a strategic self-starter who thrives in a fast-paced environment and can manage multiple opportunities at once. The ideal candidate brings deep experience in digital political media, an entrepreneurial mindset, and a passion for helping clients win.
What You’ll Do
Why You’ll Love Working At Townsquare Ignite
We are a team of driven individuals who push ourselves and those around us to develop personally and professionally. You can expect a dynamic and competitive work environment. To foster your success, you’ll take part in a comprehensive training program, surrounded by a positive and supportive culture that encourages everyone to develop themselves and others. We’ve had countless internal promotions, and our goal is to continue the rapid growth of our company. Whatever your professional goals, you’ll have the opportunity to make steps toward your target and take your career to new heights!
TOWNSQUARE MEDIA BROADCASTING, LLC IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S.
Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Townsquare also maintains a drug and alcohol-free workplace. Improper interference with the ability of Townsquare Media’s employees to perform their job duties may result in discipline up to and including discharge.
DC Salary Range
$100—$125 USD
DC OTE Range
$225—$250 USD
*This is a remote position that requires you to work closely and collaboratively with a team. *
About Townsquare Ignite
Founded in 2010, Townsquare Ignite products and solutions are a combination of our owned and operated digital properties, our proprietary digital programmatic advertising platform, and an in-house demand and data management platform collecting valuable proprietary first-party data, and is the fastest growing revenue and profit driver of Townsquare Media.
Our Competitive Advantage
- First-Party Data Collection: As a large-scale digital content publisher, we collect valuable first-party data from our audience, minimizing reliance on third-party data sources.
- Proprietary Advertising Technology: We offer a proprietary advertising technology platform, including an in-house demand-side buying platform (DSP).
- Integration with Multiple Platforms: Our platform integrates with over 15 digital advertising buying platforms and provides access to all major advertising exchanges and mobile apps.
- Massive Reach: We have access to over 250 billion impressions per day.
- Targeted Solutions and Customer Service: We provide hyper-targeted advertising solutions and offer white glove customer service.
- Multi-Platform Delivery: Our campaigns are delivered across desktop, mobile, apps, connected TV, email, paid search, and social media platforms, utilizing display, video, and native executions.
- Creative Support: We have a full-service design and creative team to help clients craft the right message and develop powerful creative for their campaigns.
As the Political & Advocacy Sales Director, you’ll play a pivotal role in expanding Townsquare Ignite’s footprint within the political and advocacy landscape. Reporting directly to the Senior Vice President of Agency and Political Partnerships, you will drive new business growth while deepening relationships with existing clients across political campaigns, public affairs, and government sectors.
This is a quota-carrying, client-facing position for a strategic self-starter who thrives in a fast-paced environment and can manage multiple opportunities at once. The ideal candidate brings deep experience in digital political media, an entrepreneurial mindset, and a passion for helping clients win.
What You’ll Do
- Identify, pitch, and close digital advertising campaigns with political, public affairs, and government media buyers.
- Build and maintain trusted relationships with local, state, and national political agencies, PACs, party committees, and advocacy groups.
- Serve as a strategic partner, providing insights and recommendations that help clients achieve their goals while delivering measurable ROI.
- Own the full sales cycle — from prospecting to closing — with a solutions-focused, consultative approach tailored to each client’s unique objectives.
- Represent Townsquare Ignite in virtual and in-person meetings, demonstrating subject matter expertise and a clear POV on industry trends and opportunities.
- Collaborate with Townsquare’s local Account Executives to support and close deals in-market.
- Analyze campaign performance data and translate insights into actionable recommendations that drive incremental revenue.
- Act as a strategic leader who balances immediate revenue results with scalable growth for the future of the business.
- Participate in regular virtual team meetings with the camera on to foster stronger collaboration and engagement, ensuring active communication and connection with colleagues across departments.
- Proven success exceeding sales quotas within the political advertising ecosystem.
- 5 years of digital advertising sales experience, ideally focused on political or advocacy media.
- Excellent presentation, communication, and relationship-building skills.
- A self-starter mentality with an entrepreneurial spirit and strong problem-solving abilities.
- Experience using CRM tools to manage pipelines, track performance, and uncover new opportunities.
- Proficiency in building persuasive pitch decks and supporting research to win new business.
- Willingness and ability to travel to meet with clients as needed.
- Competitive base salary plus uncapped commission plan
- 3 Weeks PTO
- 9 Paid Holidays (including 2 personal/floating Holidays)
- Comprehensive Health, Dental, and Vision coverage
- 401(k) with company match
- World Class training opportunities and client solutions, including access to our own DMP
- Unlimited Growth Potential - Ignite is the fastest growing division of Townsquare Media with upward mobility opportunities
Why You’ll Love Working At Townsquare Ignite
We are a team of driven individuals who push ourselves and those around us to develop personally and professionally. You can expect a dynamic and competitive work environment. To foster your success, you’ll take part in a comprehensive training program, surrounded by a positive and supportive culture that encourages everyone to develop themselves and others. We’ve had countless internal promotions, and our goal is to continue the rapid growth of our company. Whatever your professional goals, you’ll have the opportunity to make steps toward your target and take your career to new heights!
TOWNSQUARE MEDIA BROADCASTING, LLC IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S.
Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Townsquare also maintains a drug and alcohol-free workplace. Improper interference with the ability of Townsquare Media’s employees to perform their job duties may result in discipline up to and including discharge.
DC Salary Range
$100—$125 USD
DC OTE Range
$225—$250 USD
Salary : $100 - $125
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