What are the responsibilities and job description for the Marketing Analyst position at Travelpass Group?
Summary:
Travelpass Group is a travel tech company aiming for nothing less than pure innovation and creativity. Our goal is to “humanize the traveler’s experience” – transforming the traveler’s journey into a deeply personal and meaningful one, prioritizing their fundamental wants and needs, and ensuring their experiences are not only functional but emotionally and psychologically fulfilling. Our mission is to open new doors and enrich people’s lives through travel. We believe that travel is not just about reaching a destination, but about the transformative experience that opens new perspectives, possibilities, and avenues for personal growth.
We are seeking a curious and data-driven Marketing Analyst (Entry-Level) who’s excited to help us better understand our travelers and elevate how we connect with them. You’ll dig into consumer behavior, campaign performance, and market trends – turning raw data into strategic insights that unlock growth opportunities and inform data-driven marketing strategies across our brands.
Key Responsibilities:
- Collect, clean, and analyze marketing performance across multiple channels (ex: landing pages, paid media, SEO, email, social, customer experience) to help identify growth opportunities
- Build and present findings through user-friendly dashboards and visual reports to surface insights across brands and campaigns
- Assist in the reporting of key performance indicators (KPIs) across marketing campaigns
- Collaborate with cross-functional teams to identify areas for marketing optimization
- Support customer segmentation efforts to inform personalization strategies
- Support A/B testing and conversion rate optimization initiatives
- Conduct competitor and market research to identify trends in the travel industry, and contribute to regular brand health and performance reviews
- Maintain data accuracy and help improve processes for data collection, measurement, and reporting
Qualifications:
- Bachelor’s degree in Marketing, Business, Data Analytics, Economics, or related field.
- Strong analytical skills with proficiency in tools like Google Analytics, Excel/Google Sheets, and visualization tools (ex: Tableau)
- Familiarity with marketing platforms Meta Ads, email marketing tools (ex: Bloomreach), and attribution models
- Excellent communication skills, attention to detail, and ability to translate data into actionable insights
- Passion for travel and a drive to understand traveler behavior and market dynamics
What’s in it for you:
- Ownership – you will do/learn a lot and have your voice heard
- The opportunity to join a fast-moving, mission-driven organization
- Working with other people who are passionate about traveling
- Fun perks – like unlimited vacation, free food every Thursday, and awesome swag
