What are the responsibilities and job description for the Marketing Automation Specialist position at TreviPay?
At TreviPay, our employees are the key to our global success. Our people thrive in an entrepreneurial and culturally-diverse environment, where innovative thinking, collaboration and efficient execution are highly valued. Our high-performance culture is what allows us to drive sustained growth.
TreviPay, is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
TreviPay is searching for a driven marketing automation specialist to join our team. We need a collaborative team player in this hands-on role to drive excellence in our established demand generation engine. If implementing email marketing campaigns and tracking them to sales opportunities is your thing, we need to talk.
Responsibilities:
- Assist in the development of compelling, end-to-end marketing campaigns to create demand for new business
- Build and maintain complex email campaigns including advanced nurture builds and one-time sends to drive engagement and conversions
- Daily development and maintenance of emails, forms, reports, and other related infrastructure to support campaigns
- Conduct ongoing A/B testing related to subject lines, email copy, layouts and CTAs that drive conversion improvements
- Support list creation, monitor marketing automation database hygiene and manage list uploads
- Ensure pages and templates are properly set-up and tagged for reporting and traceability
- Work closely with the marketing and sales teams to understand customer data to optimize customer segmentation and outcomes
- Conduct ongoing efforts to improve our sender scores and deliverability rates
- Analyze the success of past campaigns and use data to make recommendations for improvement
- Identify opportunities to mature the use of Marketo such as personalization, audience segmentation, scoring and more
Requirements:
- Bachelor’s degree with 3 years of experience in marketing campaigns and lead generation
- Must be measurement-focused and results-driven across the full spectrum of campaign activities
- Experience conducting A/B testing and experimenting to suggest the best course of action
- Ability to work on multiple projects simultaneously
- Eager, enthusiastic team-player
- Outstanding skills using systems such as MS Word, Excel, Google Analytics, Marketo, and Salesforce
- A desire to solve problems on your own and within a team setting, along with a desire to learn from others and ask questions when needed
- Project and time management skills
Why you will love working at TreviPay
- Competitive salary
- Generous paid time off
- Medical, dental, vision, FSA, Life/AD&D, long and short term disability
- 401K matching
- Casual environment and dress
- Employee referral program
At TreviPay we believe:
- in saying yes to unique and challenging requirements
- empowered team members are creative team members
- our products make the customer’s day just a little bit better
- work/life balance makes us all more effective
TreviPay is an Equal Opportunity and Affirmative Action Employer. We welcome all veterans and disabled applicants.
#LI-JH1
