Digital Marketing Specialist

Location: New York, NY

Experience: 5 years in digital marketing

Compensation: Up to $110,000 USD

Type: Full-time, Permanent

I'm partnering with a leading fintech company in New York to find an exceptional Digital Marketing Specialist. This is a fantastic opportunity to join a growing organisation in support of a high performing sales team.

The Role

My client is seeking an experienced Digital Marketing Specialist who will be instrumental in supporting their regional sales efforts across North America. You'll work closely with the regional sales leadership team while executing comprehensive digital marketing strategies and managing high-impact events. This role offers excellent growth potential and the chance to make a real impact in a dynamic environment.

What You'll Be Doing

Digital Marketing:

• Develop and execute multi-channel digital marketing campaigns to drive lead generation and brand awareness
• Manage social media presence across platforms (LinkedIn, Twitter, industry-specific channels)
• Create and optimize content for website, email campaigns, and digital advertising
• Implement SEO/SEM strategies to improve online visibility and drive qualified traffic
• Monitor and analyze campaign performance using analytics tools, providing actionable insights

Event Marketing Excellence:

• Coordinate and execute marketing strategies for trade shows, webinars, and corporate events
• Develop event-specific collateral, digital assets, and promotional materials
• Manage pre-event marketing campaigns and post-event follow-up strategies
• Support on-site event activities and lead capture initiatives

Sales Partnership & Support:

• Collaborate closely with the regional sales lead to align marketing efforts with sales objectives
• Create sales enablement materials and marketing assets to support the sales process
• Provide marketing insights and competitive intelligence to support sales strategy
• Assist with customer presentations and proposal development

What My Client Is Looking For

Essential Experience:

• 5 years of proven experience in digital marketing, ideally in B2B or financial services
• Strong understanding of digital marketing platforms
• Experience with marketing automation tools and CRM systems
• Demonstrated success in event marketing and trade show coordination
• Proficiency in analytics tools (Google Analytics, social media insights, etc.)

Key Skills & Attributes:

• Excellent written and verbal communication skills
• Strong project management abilities with meticulous attention to detail
• Creative thinking with ability to develop engaging content
• Data-driven approach to marketing with strong analytical skills
• Ability to work independently while collaborating effectively with sales teams

Preferred Qualifications:

• Bachelor's degree in Marketing, Communications, or related field
• Experience in financial services or fintech industry
• Experience with design tools (Adobe Creative Suite, Canva)

What's On Offer

• Competitive salary up to $110,000 based on experience
• Professional development opportunities and training budget
• Collaborative work environment with excellent growth prospects
• Flexible work arrangements