Field Marketing Coordinator

Description

Position: Field Marketing Coordinator 

Status: Full-Time, Year-Round

Reports To: Marketing Program and Events Manager

Rate: Salary, based on Experience

Benefits: Available Medical, Dental, Vision, Paid Vacation – Eligible after satisfactory completion of 90-day Introductory Period; Retirement Plan – Eligible after 1 year of service

Tröegs Independent Brewing is drawn to people with a sense of adventure and curiosity and we believe those people are drawn to Tröegs as well. We look for co-workers who share our uncompromising vision to make great beer and enjoy the ride. 

Job Description:

At Tröegs, we believe every interaction with beer drinkers offers an opportunity to share our story. To be successful as the Field Marketing Coordinator, you'll need to be an event-planning guru, a visionary, a road warrior and a doer. You'll have a genuine curiosity for life and your beer glass is always half full. And at the end of the day, you'll help us reflect on what worked, what didn’t and how our next event will be even better.

The majority of this role happens in the field. You'll work with our regional sales team, wholesaler partners and retail network to put on marketing events throughout our East Coast footprint. At the brewery, you'll focus on planning, prep and administrative duties relating to marketing events and our ambassador program. 

Communication and coordination are key. You'll be pulling together the efforts and experiences of a variety of audiences: managers, ambassadors, field sales reps, vendors and guests. You’re happiest with a run-of-show clipboard, juggling the big picture with the most granular details to deliver experiences that won’t soon be forgotten. 

Job Responsibilities

· Partners with the Marketing Programs & Events Manager to develop compelling, scalable events to support quarterly marketing programs and business sales goals. 

· Maintains, hires and trains members of our brewery ambassador program – a team of fully-trained part-time co-workers who support festivals, events and retail sampling events. 

· Coordinates weekly ambassador schedules, establishes event requirements/goals and tracks/reports ambassador hours for payroll processing as well as expenses.

· Collaborates with regional sales teams on requests to promote/enhance events and display tie-ins to leverage accounts

· Collaborates with the retail team on developing marketing events at the brewery increasing visits, sales and customer engagement. 

· Creates and executes events in the field, and occasionally at the brewery, including a wide variety of Tröegs branded, sponsored, charitable and experiential events/festivals/samplings with attendees ranging from dozens to thousands. 

· Manages all aspects of event production, including: scouting and running event site, vendor sourcing, compliance, logistics and budget including pre-planning, day-of execution, and post-event reporting.

· Supports POS and event material sourcing, ordering and delivery in line with quarterly marketing programming.

· Helps drive marketing awareness and affinity through visual brand experience, POS, co-marketing efforts through Tröegs and partners’ channels.

· Maintains and cleans event equipment such as draft trailer, jockey boxes and all related parts, tents and backdrops, tables and clothes, POS, and vehicles so they are fully operational and ready to go at all times.

· Reviews permit and insurance parameters and complies with legal and safety protocol.

· Helps build localized relationships with relevant communities, accounts and local media. 

· Creates recaps inclusive of concept, audience, objectives, results, successes and opportunities. 

· Represents the brewery in a professional manner and acts as a media spokesperson as needed. 

· Understands our vision, brand attributes, history, community involvement and beer portfolio.

Required Skills and Attributes

· Previous professional experience (1-3 years) in field marketing activations or event planning. 

· Bachelor’s degree in Marketing or Public Relations preferred; significant professional experience in related field may be considered.

· A love of craft beer and an understanding of brewing and beer styles is strongly preferred.

· Previous experience implementing unique events and activations for craft beer, consumer packaged goods or other relevant business

· Project management experience in marketing/events industry.

· Builds relationships and collaborates well with internal and external teams, vendors and partners. 

· Understands how actions and decisions impact key brand objectives and overall success of projects.

· Effectively communicates big picture goals along with tactics and accountabilities to individuals and groups.

· Understanding of social media, marketing and promotion techniques.

· Able to be flexible and adaptable while maintaining excellent project management skills, and attention to detail.

· Must maintain a functioning vehicle and have a driver’s license with NO DUI’s.

· Must be able to lift and carry equipment weighing up to 75 pounds.

About Tröegs Independent Brewing:

Founded in Pennsylvania in 1996 by brothers John and Chris Trogner, Tröegs Independent Brewing is driven by a sense of adventure and curiosity. From the beginning, our brewery has been built by family, friends and kindred spirits who share a love of great beer. 

Tröegs sells beer throughout the Mid-Atlantic region, and we welcome visitors to our Hershey brewery, tasting room, tours and general store 7 days a week. We’re widely known for award-winning craft beers like Perpetual IPA, Troegenator, Nugget Nectar and Mad Elf, as well as our experimental Scratch Series and wood-aged Splinter Series. 

Tröegs supports independent voices – our co-workers, brewers, artists, farmers, makers and small businesses. We are nimble and each department is continuously incubating new ideas to more effectively and efficiently communicate and connect with our customers. We look for co-workers who share in our love of great beer and are eager to contribute towards our uncompromising vision. 

Work Environment:

Tröegs Brewing Company is a climate–controlled brewing and packaging facility. The following is a representative list of what a co-worker might encounter during a typical work day:

· Hot water

· Steam

· Pressurized vessels

· Loud working areas

Co-workers regularly handle hazardous materials and regularly come in contact with broken glass and wet floors while working in close proximity to moving mechanical parts. 

This position is not expected to regularly handle hazardous materials and regularly come in contact with broken glass.

Work Schedule:

• 40-hour minimum work week, with extended hours as required.
• Some travel and weekends required.

This position is eligible for reimbursement for certain items while performing duties at festivities and events. Milage reimbursement of 0.50 per mile from the brewery to event location and a meal stipend when a minimum event of 4 hours is attended. Please refer to the handbook for more information on reimbursements for beer festivals and events.