Senior Performance Media Strategist

Open position in all True Media office locations, including Kansas City, MO, Columbia, MO, St. Louis, MO, and Minneapolis, MN; Hybrid work schedule: 3 days in the office, 2 days working from home

The Senior Performance Media Strategist will play a critical role in managing, optimizing, and scaling paid search, social, and digital media campaigns across platforms such as Google Ads, Microsoft Ads, Meta (Facebook & Instagram), LinkedIn, TikTok, and additional vendor platforms. This role requires an experienced analytical thinker with a proven ability to develop advanced media strategies, analyze performance data, and recommend optimizations that exceed client objectives.

This individual will work independently to develop comprehensive strategies, forecasts, and recommendations, ensuring all plans align with the broader media strategy developed in collaboration with the Integrated Planning and Activation Strategy teams. Additionally, the Senior Performance Media Strategist will serve as a mentor and knowledge resource within the team, helping to train and develop junior strategists.

Essential Duties & Responsibilities (Other duties may be assigned)

Strategic Campaign Management

• Lead the strategy, execution, and optimization of paid search and social campaigns.
• Develop advanced audience targeting and segmentation strategies to drive business results.
• Leverage data insights to proactively recommend strategic optimizations beyond the initial scope.
• Conduct competitive analysis, trend forecasting, and keyword research to identify new opportunities.
• Implement and refine A/B testing for ad creatives, landing pages, and bidding strategies.
• Continuously monitor and adjust campaigns to improve performance against key KPIs (CTR, ROAS, CPA, CVR, etc.).

Advanced Performance Analysis & Optimization:

• Analyze campaign performance, budget pacing, and audience insights, using Google Analytics, Looker Studio, and other reporting tools.
• Adjust bids, budgets, and targeting to maximize efficiency.
• Troubleshoot conversion tracking discrepancies and ensure accurate measurement.
• Stay ahead of platform updates and industry trends to ensure best-in-class execution.
• Regularly audit accounts to identify efficiency opportunities and strategic growth areas.

Collaboration & Cross-Functional Integration

• Work closely with Integrated Planning, Activation Strategy, Analytics, and Account Management teams to ensure seamless execution.
• Provide data-backed recommendations that integrate into broader media strategies.
• Develop client-facing presentations and reports, clearly communicating insights and optimizations.

Mentorship & Thought Leadership:

• Serve as a resource and mentor for junior team members, guiding them on best practices.
• Lead training sessions and knowledge-sharing initiatives within the team and agency.
• Produce one piece of thought leadership per quarter for internal and external marketing
• Stay ahead of industry trends, platform updates, and emerging technologies, sharing insights with internal teams and clients.

Supervisory Responsibilities:

• Provide mentorship and guidance to new team members, associates, and interns, fostering their development and integration into the team.

Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• 3-6 years of experience in performance marketing, with a focus on paid search and paid social.
• Expert-level proficiency in Google Ads, Microsoft Ads, Meta Ads Manager, LinkedIn Ads, and TikTok Ads.
• Experience managing large-scale budgets and multi-platform campaigns.
• Proficiency in industry-standard tools (e.g., Google Tag Manager, SEMRush, Spyfu, Google Marketing Platform).
• Strong analytical skills with experience using Google Analytics, Looker Studio, and other reporting tools.
• Ability to translate complex data insights into clear, actionable recommendations.
• Strong presentation and communication skills, with experience building client-facing reports.
• Strong communication and interpersonal skills to effectively collaborate with team members and clients.
• Google Ads and Meta Blueprint certifications (preferred but not required).

Education

• Bachelor's degree preferred or relevant experience in advertising, marketing, communications, or a related field.

Total Perks Package

• The chance to be a part of a growing company and the next success story
• Amazing opportunities for career development
• Recognition programs
• Employee referral bonus
• Hybrid work options; 3 days in the office, 2 days working from home
• Fun and collaborative work environment
• Casual dress code
• Insurance Coverage (medical, dental, vision. life, and disability)
• 401(k) retirement plan, with employer 3% match
• Work/life benefits, including mental health and wellbeing support
• Robust Paid Time Off program, increasing with years of employment
• Paid holidays, including agency closing Christmas Eve-New Years Day
• Maternity, Paternity and Adoption Paid Time Off , plus Voluntary Paid Leave Bank