District Manager

Description

POSITION OVERVIEW  

As a District Manager (“DM”), you are responsible for the overall district performance for approx. 5 club locations, including sales revenue, operations, personal training and facilities in the designated district. The DM reports to a Sr. Regional Director and directly manages the General Managers within the district. This role sets strategic vision for the district to achieve its financial and operational targets, while also being actively engaged and present in the clubs.  Monitor club performance using data and metrics, provide leadership and support to General Managers, and ensure a consistent and exceptional member and employee experience across the district.  

KEY RESPONSIBILITIES  

Team Member Retention and Development (Build Great Teams) 

• Recruit, develop, and maintain a team of high performing, highly engaged General Managers.to deliver results across all club functions, including operations, sales, and fitness for the district. 
• Create a collaborative, positive, motivating work environment that supports professional growth of club-level staff. 
• Communicate clear expectations, monitor behaviors, and provide consistent coaching and performance management feedback. 
• Identify performance strengths and gaps to ensure you are maximizing the potential of your GM’s. 
• Participate in succession planning sessions to build a bench of GM and department head talent.  
• Model leadership behaviors that are aligned with company values and culture, including accountability, consistency, integrity, respect, and recognition. 
• Conduct weekly leadership calls to build a collaborative team and to set consistent goals across the clubs in the district.  
• Maintain accurate team member data and reporting in Paylocity, audit labor spend and scheduling, and performance documentation. 
• Establish and maintain consistent communication plans, processes and cadence of workflow. 
• Assist GM’s with employee relations concerns and resolutions. 

Execution and Results (Results-Driven and Business Acumen) 

• Consistently leverage data and reports to monitor club and district performance across all revenue streams, including membership and fitness sales, retention, operations, facilities and service. 
• Monitor performance metrics for sales, fitness, and operations goals,  
• Maintain a district scorecard/dashboard, analyze sales data, trends, member attrition, facilities and equipment reports, cleanliness standards, and staffing levels. 
• Consistently leverage the district P&L to identify trends, manage controllable costs, and set direction to achieve goals.  
• Remove obstacles and identify opportunities to increase revenue growth. Provide insight to marketing and cross functional leaders regarding sales promotions and campaigns to drive results. 
• Routinely conduct audits to identify outliers, variance in data, and compliance gaps. 
• Partner with marketing and sales teams to drive membership growth and ensure that sales targets are met or exceeded across the district. 

Member Retention, Fitness and Service 

• Create and execute strategies for GM’s to improve member retention and satisfaction. 
• Monitor quality and consistency of fitness programming and services. 
• Respond to member concerns and incidents. 
• Monitor operational efficiency. 

Operational Excellence: 

• Oversee daily operations across all clubs within the district, ensuring compliance with audits, safety protocols, cleanliness standards, and member service expectations. 
• Manage the district’s financial performance, including budgeting, expense control, and revenue generation, ensuring each club meets or exceeds its financial targets. 
• Implement and monitor processes that drive efficiency and improve overall club operations. 

Requirements

•  Minimum 2 years’ experience managing leaders in multi-unit locations, with direct responsibility for district financial performance, preferably within the fitness or hospitality industry. 
• Proven track record of driving operational success and leading high-performing teams. 
• Strong understanding of fitness club operations, including sales, member service, and fitness programming. 
• Strong business acumen, and analytical skills to interpret data and make informed decisions. Prior experience leveraging P&L data to drive business decisions. 
• Proven success getting results through others and inspiring teams to exceed results. 
• Strong critical thinking skills, communication, and problem-solving skills. 
• Ability to operate at a strategic level, while also shifting to tactical when needed.  
• Reliable transportation and ability to travel frequently to the clubs in the district. 
• Must reside in or near the district to which you are assigned. 
• Ability to work flexible hours as needed, including evenings and weekends as needed.