What are the responsibilities and job description for the Director of Editorial Content and Strategy position at Tulane University?
The Director of Editorial Content and Strategy defines, directs and manages an editorial strategy that elevates and strengthens Tulane University’s reputation and engages its audiences through compelling and creative storytelling and other content. Reporting to the Executive Director of Content Strategy and Digital Communications within University Communications and Marketing (UCM), the Director leads a team of writers who identify and produce stories for internal and external audiences and oversees the University’s flagship website content, the quarterly publication of the Tulanian, and the multi-weekly digital publication, Tulane Today. The Director establishes and cultivates relationships with colleagues across the University to identify compelling stories that advance UCM’s strategic objectives with regard to reputation, fundraising, and institutional priorities, fostering a sense of pride and enthusiasm about the University. The Director serves as editor of key digital and print publications and is responsible for extensive writing and story editing across various channels, publications, and formats. The Director works within the UCM Content Strategy team, which includes the Social and Visual Media teams – the role should drive content across all teams.
The role will be responsible for project managing content development, intake, production, and completion. The Director will also lead the team in seeking out storytelling opportunities across our campuses and should have digital best practices at the forefront of strategic decisions.
The Director will regularly compile KPI reports, and recommend strategy adjustments based on metrics and data.
The role will be responsible for project managing content development, intake, production, and completion. The Director will also lead the team in seeking out storytelling opportunities across our campuses and should have digital best practices at the forefront of strategic decisions.
The Director will regularly compile KPI reports, and recommend strategy adjustments based on metrics and data.
Required Knowledge, Skills, and Abilities
Excellent knowledge of digital storytelling best practices.
- Excellent project planning and staff supervisory skills.
- Ability to effectively produce creative long-form feature articles and shorter stories for digital channels.
- Expert knowledge of Associated Press style.
- Extensive experience setting goals and KPIs based on metrics and data.
- Extensive familiarity with the editorial process and the ability to generate effective story ideas for various publications that are relevant to the University’s long-range goals.
- Broad knowledge of trends in digital publications and news sites.
- Strong skills in time management, multitasking, prioritizing, organizing, researching, and problem-solving, with great attention to detail.
- Ability to effectively manage and lead the Content Strategy Editorial team.
- Ability to work within established budgetary guidelines and restrictions.
- Ability to work cooperatively effectively with internal and external affiliates.
- Ability to work cooperatively with graphic design professionals on concepts for magazine work and other publications.
Required Education and/or Experience
- 10 years of demonstrated experience in writing, research and editing, client services, project management, and staff supervision.
- 2 or more years of experience working with digital project management tools.
Preferred Qualifications
Familiarity with web-based content management systems.
- Experience in an academic setting.
- Experience working in digital project management platforms, such as Airtable, Trello, or Asana.
- Working knowledge of Adobe InDesign.
Director of College and Career Strategy
Orleans Parish School Board -
Orleans, LA
