MARKETING ECOMMERCE SPECIALIS

Description

Job Summary:

The Ecommerce Marketing Specialist will be responsible for developing and executing ecommerce and marketing programs to increase website traffic, improve user experience, and drive revenue growth. This role will report to the Ecommerce and Marketing Manager and collaborate with other teams and stakeholders to achieve company goals.

Essential Job Duties and Responsibilities

• Demonstrate a strong sense of urgency and uphold a culture of excellence, innovation and commitment to the companys core values.
• Maintain a record of proper attendance (onsite Monday through Friday 7:30am to 4:30pm), performance, and timely completion of all required duties.
• Own programs including all day-to-day activities:
  • Search Optimization Program (Responsible for improving both SEO and onsite search functionality to increase website traffic and enhance user experience. Role will involve developing and executing strategies for keyword research, content optimization, technical SEO, and improving site search to drive conversions and improve overall search performance.)
  • Web Content Program ( Responsible for creating, optimizing, and managing content for web and social media properties. Role will involve conducting research, identifying content needs, creating/maintaining content calendar, and measuring to ensure content is improving effectiveness of web properties.)
  • Email Marketing Program (Responsible for developing and emplementing strategies for email list growth, segmentation, and personalization, crafting compelling email copy and designs, and analyzing data to continuously improve campaign effectiveness. Work will play a critical role in increasing customer engagement and loyalty, generating leads, and driving revenue growth.)
• Collaborate with ecommerce and marketing team on following efforts:
  • Paid Advertising
  • Marketplaces
  • Digital Partner Marketing Program
  • Print Marketing
  • Web analytics
• Collaborate with traditional sales teams to increase ecommerce adoption:
  • Ecommerce customer presentations
  • Be an advocate and resource for ecommerce internally
• Utilize web analytical tools to collect data, produce insights, and deliver reports based on key performance indicators.

• Provide training and support to internal teams for ecommerce and marketing programs etc.
• Present key results and recommendations to management team
• Act as a liaison between Turner Supply and its suppliers to gather performance data and plan new ecommerce and marketing campaigns

Qualifications

Basic Job Requirements

• Strong desire to learn and master ecommerce technology and practices
• Articulate and ambitious, able to multi-task and manage competing priorities
• Analytical ability and a desire to learn from data
• Excellent problem solver
• Positive attitude and willingness to take on new responsibilities as needed
• Good interpersonal and communication skills
• Good decision making and problem-solving skills
• Must be able to safely meet the physical demands of the job
• Read, write, and speak English
• Be able to perform basic math
• Proficiency in Microsoft Office and general computer usage
• Deep understanding of search optimization (onsite and offsite)
• Proficiency with SEO tools (SEMrush, Moz, Google search console, etc.)
• Familiarity with digital marketing channels and associated software (Google Ads, Google Analytics, Mailchimp, Google Tag Manager, etc.)
• Familiarity with Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Ability to think strategically
• Ability to build cross-functional partnerships and inspire collaboration

Experience and Educational Requirements

• 3-5 years relevant ecommerce experience
• Experience and understanding of search optimization (onsite and offsite)
• Bachelors degree in marketing, business, or related field preferred

Supervisory Responsibility: This position does not have direct report responsibility.

Work Environment: This job operates in a professional office environment as well as warehouse and outside sales. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The job has a low amount of physical demands sitting at a desk, filing, and using office equipment. This job could require being able to lift 20 lbs.

Travel: This position requires less than 10% travel.

Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice

Turner Supply Company is an Equal Opportunity Employer. Turner Supply Company does not discriminate based on race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.

Salary : $42,700 - $54,000