What are the responsibilities and job description for the Digital Marketing Analyst/Content Strategist position at U-Haul?
Location:
2727 N Central Ave, Phoenix, Arizona 85004 United States of AmericaAs a Marketing Web Analyst, you will support and work along the side with the Moving Help team to gather data, analyze and interpret findings to better our services, processes, customer experience and overall marketing efforts. Our Data Analyst will work alongside the marketing team to determine opportunities for improving our website, services, and advertising. Will oversee data accuracy and interpretation . A successful Data Marketing Analyst will be able to analyze qualitative data, trends, and create strategies to help increase sales.
Responsibilities :
Utilize online market research and catalog findings from databases
Devise and evaluate methods for collecting data (Surveys, Reviews, Questionnaires, Opinion Polls)
Formulate a plan and present it to senior management
Interpret data, formulate reports, and make recommendations
Gather and analyze statistical data using modern and traditional methods to improve our processes
Report marketing efforts on a weekly, monthly, and yearly basis to measure success and make recommendations to increase sales and user experience
Visualize data for the field, this includes U-Haul stores managers and customer service representatives working across the US and Canada
Ensure data integrity and recognize/resolve data inconsistencies in databases, reports, and analyses
Support the ongoing analytics needs of the business as well as the test ideation, AB testing, roadmap via KPI reporting, structured and ad-hoc analysis , customer insights, etc.
Qualification :
Bachelor’s degree required (Statistics, economics, engineering, or marketing analytics)
3 years' experience as a Data Scientist, Data Analyst, Data Engineer, preferably with a focus in digital data and business analytics
Possess search engines, web analytics, and business research tools insight
Excellent knowledge of statistical databases an d MS Office
Adequate knowledge of data collection methods (polls, focus groups, surveys etc. )
Working knowledge with CRM programs
Strong in analytical and critical thinking
Effective communication and presentation skills
Strong proficiency with Databricks, SQL, Tableau, Python, and related programs
Experience with Google Analytics and related programs
Excellent in Excel and data visualization
Demonstrates professional knowledge of conversion rate optimization and testing methodologies
PowerBI and Python knowledge preferred but not required
U-Haul Offers:
- Health insurance/benefits (including medical, dental & vision)
- Subsidized gym membership (including paid fitness classes)
- Life insurance
- Stock options
- Business and travel insurance
- MetLaw Legal program
- MetLife auto and home insurance
- Discounts on Apple products, cell phone plans, hotels and more
- 401k options
- Paid holidays, vacation, and sick days
- 24-hour physician available for children 12 or under
- Community volunteer opportunities
U-Haul is an equal opportunity employer. All applications for employment will be considered without regard to race, color, religion, sex, orientation, gender identity, national origin, physical or mental disability, veteran status, or any other basis protected by applicable federal, provincial, state, or local law. Individual accommodations are available on requests for applicants taking part in all aspects of the selection process. Information obtained during this process will only be shared on a need to know basis.
AMERCO and its family of companies, including U-Haul, have strived to create a culture of health and wellness. As of February 1, 2020, and consistent with applicable state law, no AMERCO or U-Haul company will hire individuals in states where it may lawfully decline to hire individuals who use nicotine products. By continuing with this application, you are indicating that, if hired, you consent to nicotine screening in the future. This policy will not apply to team members hired before February 1, 2020.
U-Haul is an equal opportunity employer. All applicants for employment will be considered without regard to race, color, religion, sex, national origin, physical or mental disability, veteran status, or any other basis protected by applicable federal, provincial, state or local law. Individual accommodations are available on requests for applicants taking part in all aspects of the selection process. Information obtained during this process will only be shared on a need to know basis.
