Marketing Programs Manager

This role is a hybrid position located at our company's headquarters in Irvine, CA.  

The Marketing Programs Manager is a dynamic and diverse position that plays a crucial role in U.S. CAD, An ARKANCE Company. The position involves developing and executing an array of marketing campaigns and activities for architecture, engineering, and construction (AEC) industry target audiences. We are seeking a candidate with a strong background in marketing, particularly in the areas of digital marketing, content creation, and using marketing technology. In addition, the ideal candidate will possess a proactive mindset, excel in collaboration, and communications, and demonstrate exceptional drive and creativity to achieve desired outcomes. We are looking for an individual who aligns with and embodies our core values: honesty and integrity, commitment to excellent service, accountability, trust, mutual respect, and inclusivity. This role is a hybrid position located at our company's headquarters in Irvine, CA. 

Responsibilities:

Sales and Marketing, Business Unit/Line, and Corporate Support:

·      Collaborate and support Sales and Business Unit/Line leadership with marketing support to achieve goals and commitments.

·      Communicate marketing efforts and plans through meetings and other communication channels.

·      Help plan and attend tradeshows and other events.

·      Create marketing materials, messaging, and campaigns.

·      Support other members of the marketing department taking on various projects.   

Marketing Plans:

·      Assist in developing strategic market plans and activities supporting Business Units/Lines, and company goals and objectives.

·      Achieve, measure, and report ROI.

Industry and Thought Leadership Content and Campaign Development:

·      Demonstrate an intimate understanding of the AECO industry to identify demands for products and services.

·      Develop sales and marketing collateral, including webinars, whitepapers, articles, blogs, presentations, datasheets, web content, and other related materials.

·      Create email and social media campaigns.

·      Develop messaging based on personas and disciplines.

·      Work with 3^rd party vendors on content and campaigns.

·      Cultivate relationships with customers recommended by Customer Success or sales representatives.

·      Look for opportunities to position the company as a thought leader through editorial and speaker engagements.

·      Work cross-functionally with internal departments, including Business Unites, Business Lines, Sales, Customer Success, and external partners, such as manufacturing partners, creative agencies, and marketing vendors.

·      Other duties as needed.

Qualifications

·      Bachelor’s degree.

·      5 years of professional work experience in marketing.

·      Experience working in design software such as Adobe Creative Suite and Canva.

·      Experience working with CRM and marketing automation platforms, HubSpot and NetSuite specifically, is a plus.

·      Proficiency in MS Office suite.

·      Experience in working in the architecture, engineering, and construction (AEC) industry is a plus.

·      Experience in working in the software industry is a plus.

·      Excellent written, oral, interpersonal communication, and presentation skills with the ability to be persuasive.

·      Ability to work and collaborate cross-functionally and with external vendors.

·      Candidates must be analytical, curious, creative, results-and-detailed oriented.

·      Self-starter who can solve problems with minimal supervision.

·      Thrives in a fast-paced, highly productive, and collaborative environment.

·      Strong organizational skills.

·      Ability to learn quickly with a result-driven mentality.

·      Aptitude for technology and the ability to connect and translate concepts.

·      Flexibility to travel 10%.