Multicultural Strategy Director (Advertising)

Company Description

Founded in 2001, we became a pioneer in bringing a new level of creativity under the simple premise that creativity aimed at U.S. Hispanics should be world-class.  Over the years, the agency has been fielding more requests to expand beyond traditional Hispanic assignments.  Today, we have evolved into a full-service, minority-owned independent ad agency, whose essence has been described by many in the industry as “creative-smart”: highly effective and unexpected work, always in service to client’s growth.

Job Description

At GALLEGOS United, the Strategy group is a key, respected partner for clients: we help set the agenda and vision for the brands, we bring forth cultural insights to ensure deep relevancy, we ensure creative is not only on strategy but is breakthrough and disruptive, we define the communications principles that guide media choices and we make sure we insert the brand in the most fertile and share worthy conversations. 

The Strategy Director will work closely with the Executive Creative Director, other Creative and Account leads and report into the Managing Director.  He/She will bring to the table a strong point of view and critical thinking across audience insights, cultural & societal shifts, media trends, creative influences, business dynamics, connection context, and tech innovations that inform strong, channel agnostic strategic recommendations.  The Strategy Director is required to stay abreast of the competitive landscape as it pertains to creative work, brand tone, channel choices, use of media and ideas within the category (and any analogous categories).  In addition, he/she has the exciting opportunity to contribute to the company's thought leadership agenda and key strategic initiatives, often collaborating with the CEO and the Executive Leadership Team.

Because of the agency’s client roster and current assignments, international experience (especially in Spanish-language markets) is a plus, and some experience in the U.S. Hispanic market is a requirement.

Responsibilities

• A strong command of consumer understanding will be essential in developing insights that enable consumer-first planning across a wide range of audiences, starting with Hispanics & beyond.
• Skilled at both authoring strategies as well as working off of existing strategies from clients and/or other agencies on clients’ roster.
• Take ownership of the quality of the creative brief and briefing process.
• Positively impact the creative product through sharp insights and inspiration from culture. 
• Identify conversations to be leveraged or disrupted by the brand.
• Understand and use qualitative and quantitative research effectively. 
• Partner with Account Management (and clients) in understanding and addressing key business challenges and proactively seek untapped opportunities that can make a difference in market performance/brand equity.
• Ensure use, adoption and learning of proprietary strategic tools.
• Create frameworks and methodologies for approaching major strategic issues, leveraging existing intellectual capital and developing innovative concepts.
• Skilled at and get energy from developing and fast tracking young rockstar talent in our campus.

Qualifications

• 10 years of agency experience required.
• A track record of brilliant thinking that leads to unexpected, truly creative work.
• Culturally plugged in; nimble, inspired and scrappy gatherer of information.
• Crisp thinker and communicator – verbally, visually and in writing.
• Strength of conviction for your thinking, well balanced by an open ear and mind.
• Strong analytical, critical thinking, and problem-solving skills.
• The ability to thrive in a fast-paced and deadline-driven environment.
• Self-motivated and demonstrates initiative in identifying opportunities, discerning a clear path forward and acting upon them swiftly

Additional Information

What we bring to the table:

A thriving independent and entrepreneur organization that has built dynamic and creative teams. We are trailblazers in creativity.

• A fast-paced, creative and collaborative environment with supportive leadership.
• A culture that values ideas and innovation.
• Ongoing professional development and training; we will empower you to take charge of your career path.
• Strong benefits including health and dental, 401k and flexible time off.

* Salary Range: $150,000 - $160,000 salary range

All your information will be kept confidential according to EEO guidelines.

*Actual offer may vary by market location, job-related knowledge, skills and experience.