Job Description
Job Description
About Us
United Teletech Financial is a not-for-profit financial cooperative that has been serving members and their families since 1967, helping them achieve their dreams. Originally established to meet the needs of Bell Labs employees, we now welcome anyone who lives, works, worships, attends school or volunteers in New Jersey, New York, Pennsylvania or Delaware.
When you join United Teletech Financial, you share a common purpose to help members build a path to their dreams. We show up for our members and our team in the following ways.
Our 5 Values
- We Put People First - We are always mindful of those we serve, delivering with care on our promise.
- We Instill Trust - We gain the confidence and trust of others by being honest and ethical.
- We Build Relationships - We commit to meaningful, long-lasting relationships, centered in respect and appreciation.
- We Walk the Talk - We align our actions with our words and do what we say we’ll do.
- We Seek Growth- We actively learn and adapt, taking lessons from both successes and failures.
About the Role
United Teletech Financial is seeking a Digital Marketing Lead to join our dynamic marketing team. This role will be responsible for developing and executing digital marketing campaigns focused on driving awareness of our credit union’s products and services, engagement of targeted audiences, membership growth, and deepening relationships with our existing members. You will work to ensure alignment on strategies that deliver value to members and growth for our credit union. Your expertise in digital marketing will be key in reaching prospective members, optimizing digital touchpoints for ease of use, and creating compelling campaigns that drive business goals.
This is an exciting opportunity for a creative, results-driven digital marketing professional to have a direct impact on the growth and success of our credit union.
Key Responsibilities :
1. Execution of Digital Marketing Strategy :
With guidance from the Marketing Director, lead the creation and production of internal and external digital marketing campaigns that drive brand awareness, consumer engagement, membership growth, product adoption, and loan / deposit balance growth, in line with business goals of deposit and loan growth.Execute targeted media strategies for digital channels including SEO / SEM, email marketing, social media advertising, video ads, digital ads, OTT / CTV and traditional channels including print and radio.Educate and engage existing and prospective members around products and services by consistently employing and maintaining UTF communication and distribution channels (WordPress, Constant Contact, CoSchedule, Raddon, Candescent, Pulsate, Prisma, BIT / OSG, Adrenaline Digital Signage, etc.); oversee maintenance and usage of all channels.Execute the reputation management strategy utilizing tools for monitoring UTF reviews, generating member surveys, gathering and sharing insights to help the organization deliver greater value to members; oversee monitoring and reporting processes.Assist with planning, communication and execution of community-focused events and initiatives designed to engage members, promote financial education, and strengthen relationships within the community; provide oversight where needed.2. Execution of Member Engagement Strategy :
Working closely with the Data Analyst, execute a data-driven internal member engagement strategy that uncovers trends in member behavior and identifies opportunities to personalize communications, deepen member relationships, and increase product / service usage.Develop and manage initiatives to nurture member engagement through the digital lifecycle and ensure ease of use from the top of the marketing funnel through to product application completion.With guidance from the Marketing Director and Data Analyst, utilize member data, market analysis, partner insights and marketing automation tools to implement segmentation strategies to target different member personas effectively, focusing on areas like financial wellness, loan products, and savings solutions.3. Digital Marketing Optimization and Reporting :
Using analytics tools (e.g., Google Analytics 4) and performance reports, track campaign performance to goals, identify optimization opportunities, and with guidance from the Marketing Director and Data Analyst, help to refine campaign strategies.Continuously communicate with media partners, test campaigns using A / B testing, multivariate testing, and other optimization tactics to improve performance in line with marketing and business goals.Utilize reporting and data visualization dashboards (GA4, media reports and internal reports) to generate weekly performance reports, highlighting key insights and metrics (open / click rates, website traffic, conversion rates, landing page performance, completed / closed applications, membership growth, product lift, balance growth).4. Content Development and Messaging :
Working closely with marketing and design partners, and utilizing content partnerships (Enrich, Filene), develop compelling content and visual communications (website, ad copy, landing pages, email messages, images and video, social media, digital messages) that meet UTF brand standards and industry best practices.Ensure messaging resonates with membership / targeted audiences, aligns with UTF brand voice, and reflects our purpose, values, and commitment to financial education and member well-being.Oversee UTF website updates and maintenance of content to keep fresh, engaging, seasonally appropriate, in line with brand guidelines and business goals.Monitor social media trends, execute social media strategies and publish content across multiple platforms (Facebook, Instagram, , YouTube, Google Business). Oversee monitoring of all UTF social media channels, tracking of key performance metrics and responding to member inquiries, comments, and feedback to foster a positive, engaged online community.Leverage storytelling, member testimonials and creative mediums (video, digital, social) to highlight the real-life impact of UTF services and products on members lives and the community.5. Collaboration & Stakeholder Management :
Work closely with internal teams including Leadership, Marketing, Sales, IS, Business Development, and Operations to support various organizational projects that deliver value to members and align with business goals.Partner and maintain close communication with external vendors and agencies to enhance campaign reach and effectiveness tied to business goals.Align digital marketing efforts with other credit union activities, including annual report / meetings, business development events, in-branch, and community events.What We're Looking For / Requirements :
Bachelor’s degree in Marketing, Business, Communications, or a related field.5 years of demonstrated experience in digital marketing with expertise in executing digital strategies, campaign management, content development, communication planning, social media planning, and membership / customer acquisition.Experience in the financial services industry is a plus, with an understanding of the unique challenges and opportunities faced by credit unions.Proven track record of driving measurable business growth through digital marketing efforts (engagement, conversions and product lift).Demonstrated experience working in digital platforms for team collaboration, marketing automation, CRM, CMS, project management, email marketing, social media, content production, text / SMS, digital signage and online / mobile banking (Microsoft Teams, WordPress, Basecamp, Adobe Creative Cloud, Constant Contact, CoSchedule, Canva, NCR / Candescent / Pulsate, Adrenaline, Prisma or similar platforms).Excellent written communication skills, with the ability to craft clear, concise, and persuasive content tailored to various digital channels and audiences, in line with digital marketing best practices.Proficiency with analytics tools (Google Analytics 4) and vendor-hosted performance reporting platforms to measure campaign performance, optimize strategies, and report on KPIs.A deep understanding of marketing principles and focus on the digital customer journey and member experience; a desire to use these principles to drive continuous improvement in member acquisition and product adoption rates, in line with business goals.Excellent ability to balance creativity with strong analytical skills.Ability to collaborate effectively across teams and present ideas and results to senior leadership in a clear, concise and consumable manner.Strong organizational and time-management skills, and solutions-focused mindset with the ability to handle multiple projects in a fast-paced environment.Why Work with UTF?
United Teletech offers a professional, employee-friendly environment with tremendous opportunities for growth. Our UTF team members are what makes this organization thrive. We operate as a family that wants to see each other win. We highlight and celebrate our team members’ successes through our U-CAN spotlights, awards and team celebrations.
At United Teletech Financial, our commitment to acceptance lies in the core of our name, united, welcoming all to play a role in contributing to the success and purpose of helping our members build a path to their dreams.
We offer a generous paid time off program, medical, dental and vision coverage as well as a company match on our 401(k) plan.
Company Description
United Teletech Financial is a not-for-profit financial cooperative that has been serving members and their families since 1967, helping them achieve their dreams. Originally established to meet the needs of Bell Labs employees, we now welcome anyone who lives, works, worships, attends school or volunteers in New Jersey, New York, Pennsylvania or Delaware.
As a financial cooperative, United Teletech Financial offers many of the same services and products as banks, with one significant difference - we're owned by our members. That means our earnings go right back to our membership in the form of better rates, fewer fees, and extra services!
Company Description
United Teletech Financial is a not-for-profit financial cooperative that has been serving members and their families since 1967, helping them achieve their dreams. Originally established to meet the needs of Bell Labs employees, we now welcome anyone who lives, works, worships, attends school or volunteers in New Jersey, New York, Pennsylvania or Delaware.
As a financial cooperative, United Teletech Financial offers many of the same services and products as banks, with one significant difference - we're owned by our members. That means our earnings go right back to our membership in the form of better rates, fewer fees, and extra services!
