Student - Content Creator

Experience creating content for lifestyle, baby, gifting, or boutique brands

• Familiarity with Instagram, TikTok, and Pinterest content trends

• Experience capturing unboxing videos, flat lays, and behind-the-scenes workflows

• Basic Canva skills for thumbnails, overlays, or simple edits

• Understanding of lighting, angles, and staging for product-focused content

• Experience creating content intended for ads (UGC-style or organic-to-paid content)

• Ability to suggest creative ideas, hooks, and content angles

• Comfort appearing on camera or directing others when needed

10

You must be a current UK student to apply for this position. This position is located off campus with a local Lexington employer and is not affiliated with UK.

The Content Creator at Cotton Craft is responsible for visually telling the story behind our luxury baby gifting experience. This role focuses on capturing authentic, aesthetic, and emotionally engaging content that highlights behind-the-scenes order packaging, new product launches, gift set curation, and unboxing experiences.

The Content Creator will film and photograph real moments—from packing personalized baby gift boxes to showcasing thoughtfully curated gift sets in a way that feels warm, human, and relatable. The goal is to create scroll-stopping content that connects emotionally with viewers while maintaining Cotton Craft’s elevated, boutique aesthetic.

This role requires someone with a strong eye for detail, composition, and storytelling who can bring a “human touch” to our brand—hands-on moments, natural interactions, and lifestyle-style visuals that make our products feel personal, meaningful, and gift-worthy. Content will be used across Instagram, TikTok, Pinterest, website, and paid ads.

Ability to capture high-quality photos and videos using a smartphone or camera

• Strong understanding of short-form video content (Reels, TikTok, behind-the-scenes clips)

• Ability to create aesthetic content that highlights products in a clean, natural, and elevated way

• Comfortable filming hands, people, and lifestyle moments to add a human element to content

• Basic video editing skills using tools such as CapCut, InShot, or similar

• Ability to follow brand guidelines, visual style, and content direction

• Strong attention to detail and visual composition

• Ability to work independently and meet content deadlines

• Comfortable working in a real-time environment (packing table, studio, or home setup)

We value the well-being of each of our employees and are dedicated to creating a healthy place for everyone to work, learn and live. In the interest of maintaining a safe and healthy environment for our students, employees, patients and visitors, the University of Kentucky is a Tobacco & Drug Free campus.

The University follows both the federal and state Constitutions as well as all applicable federal and state laws on nondiscrimination. The University provides equal opportunities for qualified persons in all aspects of institutional operations and does not discriminate on the basis of race, color, national origin, ethnic origin, religion, creed, age, physical or mental disability, veteran status, uniformed service, political belief, sex, sexual orientation, gender identity, gender expression, pregnancy, marital status, genetic information or social or economic status.

Any candidate offered a position may be required to pass pre-employment screenings as mandated by University of Kentucky Human Resources. These screenings may include a national background check and/or drug screen.