What are the responsibilities and job description for the Physician Relations Liaison position at University of Maryland Faculty Physicians, Inc?
The Physician Relations Liaison is responsible for implementing relevant outreach plans and efforts to market clinical services to providers, with the goal of growing and developing referrals. This includes meeting with providers, clinical managers and nurses. The position focuses on building relationships through educating providers on pre-specified, targeted areas of focus, to increase referral volumes and meet the needs of referring providers. The liaison will also attend internal meetings to meet new providers and/or learn about strategic initiatives that they will promote into the region; and other duties as assigned.
EDUCATION and/or EXPERIENCE
- Bachelor’s degree with a concentration in Communications, Journalism, English, Marketing, Business or a related field is required
- 3-5 years of relevant, full-time marketing experience, preferably in healthcare or nonprofit
- Experience managing a marketing budget preferred
- Experience with SEO, social media platforms, email marketing platforms, survey/polls platforms and analytics reporting
- Some travel may be required
ESSENTIAL FUNCTIONS
- Develops and maintains strong relationships with physicians to build loyalty, strengthen the physician-physician relationship, and increase referrals.
- Provides competitive insights and market intelligence regarding designated territory.
- Strategically plans and implements outreach efforts to generate new patient volume within strategically defined service lines.
- Communicates the concerns of external providers to strategy office and internal leadership and provides follow up.
- Effectively uses all marketing and communications tools to promote the brand and specific service lines, using key communication strategies, techniques, and tools.
- Maintains client confidentiality according to state statutes, federal regulations, and policies and procedures to protect patient’s rights.
Total Rewards
The referenced base salary range represents the low and high end of University of Maryland’s Faculty Physician’s Inc. salary range for this position. Some candidates will not be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which may include the successful candidate’s geographical location, skills, work experience, market conditions, internal equity, responsibility factor and span of control, education/ training and other qualifications. University of Maryland Faculty Physician’s Inc. offers a total rewards package that supports our employee’s life, career and retirement. More information can be found here: https://www.umfpi.org/jobs/summary-employee-benefits