What are the responsibilities and job description for the CRM Analyst position at University of North Carolina at Greensboro?
Posting Details
Posting Details
Requisition Number
S2903
Position Number
998341
Position Classification Title
Public Communications Specialist
Functional Title
CRM Analyst
Position Type
Staff
University Information
Located in North Carolina's third largest city, UNC Greensboro is among the most diverse, learner-centered public research universities in the state, with 18,000 students in eight colleges and schools pursuing more than 150 areas of undergraduate and over 200 areas of graduate study. UNCG continues to be recognized nationally for academic excellence, access, and affordability. UNCG is ranked No. 1 most affordable institution in North Carolina for net cost by the N.Y. Times and No. 1 in North Carolina for social mobility by The Wall Street Journal - helping first-generation and lower-income students find paths to prosperity. Designated an Innovation and Economic Prosperity University by the Association of Public and Land-grant Universities, UNCG is a community-engaged research institution with a portfolio of more than $67M in research and creative activity. The University's 2,600 staff help create an annual economic impact for the Piedmont Triad region in excess of $1B.
Primary Purpose of the Organizational Unit
The Office of Enrollment Communications (EC) leads the strategy and execution of the University's enrollment marketing efforts by planning and implementing marketing and communication projects that further University enrollment goals throughout the student lifecycle.
The department's work includes strategic planning and project management for all kinds of mass communications including web, email, print collateral, direct mail, digital and print advertising, signage, and comm flows. We create on-brand, cohesive messaging for undergraduate and graduate students, on-campus and online, traditional and adult learners, specifically :
- Prospective students (recruitment marketing and communications from student search through admission, working closely with Undergraduate Admissions, The Graduate School, Financial Aid, and individual academic units)
- Admitted students (yield initiative support and onboarding comms, in collaboration with Undergraduate Admissions, The Graduate School, Financial Aid, and New Student Transitions & First-Year Experiences)
- Current students (ongoing messaging concerning requirements to maintain continuous enrollment and promote student success - the "business" of being a student - working closely with Financial Aid, Registrar, Student Health, Advising, Cashiers, and the Division of Student Success.
Position Summary
The CRM Analyst will be responsible for managing and optimizing all communication efforts related to undergraduate and graduate student messaging within the university's CRM, Slate by Technolutions. This role requires a deep understanding of the Slate platform, with experience in key CRM functionalities such as automated drip campaigns, content blocks, liquid markup, portals and translation tables. Our goal is to streamline communication processes, such as developing a single campaign that personalizes content across multiple student types or majors.
This individual must be able to combine technical and marketing knowledge, including some proficiency in web design, including a working knowledge of HTML and CSS. Some copywriting and basic graphic design capability will be required. The primary CRM / email marketing platform is Slate, but this individual will also work in Emma (enterprise mass email platform) and Ocelot (enterprise chatbot platform).
This position will work closely with our undergraduate admissions team, the Graduate School, and select academic departments to develop the marketing needs to support the division's objectives and events.
Minimum Qualifications
BACHELOR'S DEGREE IN A DISCIPLINE RELATED TO THE AREA OF ASSIGNMENT; OR EQUIVALENT COMBINATION OF TRAINING AND EXPERIENCE. ALL DEGREES MUST BE RECEIVED FROM APPROPRIATELY ACCREDITED INSTITUTIONS.
Additional Required Certifications, Licensures, and Certificates
Preferred Qualifications
Alternate Option
If no applicants apply who meet the required competency level and training & experience requirements, then management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations.
Special Instructions to Applicants
Applicants are required to upload a list of at least three (3) professional references that includes :
Recruitment Range
57,184
Org #-Department
Enrollment Communications - 10210
Work Hours of Position
8am - 5pm, M-F with some weekends & nights as needed
Number of Months per Year
Posting Requirements
Job Family
Information & Education
Career Banded Title
Public Communications Specialist
Open Date
11 / 27 / 2024
Close Date
01 / 17 / 2025
1.000
FLSA
Non-Exempt
If other, please indicate
If time-limited, please specify end date for appointment.
Salary Grade Equivalency
Salary : $57,184