Multimedia Designer - Digital Learning - UTK

Job Description

The University of Tennessee, Knoxville, is seeking a creative and highly skilled Multimedia Designer tojointheMarketingteamwithinDigitalLearning.Thisroleplaysakeypartinshapingand executing strategic multimedia content that promotes the University’s growing portfolio of Online programs,primarilythroughtheVolsOnlinewebsite,digitaladvertisingcampaigns,andsocial mediachannels.

The ideal candidate is not only an expert in video/photo capturing & editing, animation, and motion graphics,butalsobringsastrategicmindsettomultimediacontentcreationunderstandinghow

visual storytelling supports brand goals, engages target audiences, and drives results across digital platforms.ThispositioncollaboratescloselywiththeDirectorofCreativeStrategyandOperations, marketingstrategistsandothercrossfunctionalteamstodevelopcontenttailoredforvarious stagesofthestudentjourney,withastrongfocusonperformance-drivencreativeforweb,paid media, and social campaigns. To be considered for this position, candidates must provide a resume and aportfoliowithatleast3-5 samplesofwork.

Responsibilities

Design Capture

• Create and deliver compelling visual content that supports marketing goals across digital channels. Produce and refine video, motion, and photographic assets for campaigns, programs, and events, ensuringplatform-readyexecutionandbrandconsistency.Overseeprojectsfrominitialplanning throughfinaldelivery,collaboratingwithcross-functionalpartnerstobringideastolife,maintain organizedassetlibraries,andclearlycommunicatecreativedirectiontostakeholders.
• Concept,design,andproducehigh-qualitymultimediacontentincludingpromotionalvideos, animations, andmotiongraphicsthatalignwithcampaignobjectives.
• Delivers high-visibility multimedia content that directly supports campaign performance, brand storytelling, and audience engagement.
• Capture edit still photography for campaigns and events
• Capture footage for short form social clips, long form video, and program marketing.
• Edit and optimize video for various platforms such as the Vols Online website, digital advertising, email marketing, and social media.
• Lead the full production cycle—from storyboarding and scripting support to directing shoots and post-production.
• Ensure all multimedia content adheres to UT branding guidelines and accessibility standards.
• Manage digital assets, organize project files, and maintain a consistent multimedia aesthetic acrosscampaigns.
• Work cross-functionally with writers, designers, developers, faculty, and academic departments to produce meaningful, relevant content.
• Present and communicate creative concepts clearly to internal stakeholders.
• Apply professional creative judgment across a range of multimedia design and production assignments.
• Establishes the visual style, motion approach, and overall creative direction for multimedia assets inalignmentwithbrand and campaigngoals.
  
  

Research and Strategy

• IdentifyandshapemultimediaopportunitiesthatsupportDigitalLearningandVolsOnline objectives. Apply market awareness, performance insights, and audience data to guide creative decisionsandimproveeffectivenessacrosschannels.Contributetocampaignideation,tailor
• visual approaches to different audiences and funnel stages, and introduce new formats, tools, or methodsthatexpandreachandstrengthenengagementthroughvideoandmotioncontent.
• Take initiative in researching and identifying multimedia content opportunities that align with the goalsofDigitalLearningandVolsOnline.
• Analyze trends in higher education marketing, digital advertising, and multimedia engagement to inform content strategy.
• Use insights from campaign performance, user behavior, and platform analytics to independently refine creative direction and optimize multimedia outputs.
• Proactively develop multimedia strategies tailored to various digital channels, audience segments, and stagesoftheenrollmentfunnel.
• Participate in brainstorming campaign ideas for student and program marketing features
• Recommend new formats, tools, or approaches to enhance the impact and reach of digital campaigns through video and motion content.
• Produce complex multimedia assets that require creative problem-solving, originality, and thoughtful execution across platforms.
• Select appropriate multimedia formats (video, animation, motion graphics, interactive assets) thatalignwithcampaignstrategy,timelines,andavailableresources
  
  

Strategic Collaboration and Leadership

• Leads with organization, adaptability, and collaboration to support high-impact creative work across Digital Learning marketing initiatives. Brings structure to creative development, balances competing priorities, and partners closely with cross-functional teams to align execution with shared goals. Leverages insight, data, and feedback to strengthen outcomes, contribute to team growth, and elevate overall creative performance.
• Establish clear frameworks, documentation, and repeatable processes to support consistent creative development.
• Manage multiple projects simultaneously with strong prioritization, ownership, and follow-through.
• Adapt quickly to performance data, feedback, and evolving priorities.
• Collaborate closely with designers, strategists, and stakeholders to elevate ideas and ensure aligned execution.
• Influence creative direction through expertise, clarity, and trust rather than formal authority.
• Foster alignment around shared messaging frameworks and campaign objectives.
• Use data, testing, and performance insights to inform decisions and refine creative output.
• Continuously seek opportunities to improve clarity, effectiveness, and overall impact.
• Share knowledge, tools, and best practices to support team growth and development.
• Perform other duties as assigned in support of Digital Learning marketing goals.
• Integrates stakeholder input, creative briefs, and performance insights to develop cohesive multimedia assets that support broader marketing initiatives
  
  

Qualifications

REQUIRED QUALIFICATIONS AND EDUCATION

• Bachelor’s degree in Marketing and Communications, Design, or equivalent experience
• Three to five years of experience in one or more of the following areas: Marketing and Communications, Graphic or Digital Design, Motion or Video Design, Photography
  
  

Preferred Qualifications And Education

• Master’s degree in Motion or Video Design, Graphic or Digital Design, Communications or Marketing, or equivalent experience
• Five years of experience as a Multimedia Designer
• Two to three years of experience in higher education
  
  

WORK LOCATION

Knoxville, TN. This position has the potential for a hybrid working capacity.

Compensation And Benefits

• UT market range: MR 09
• Target Salary Range: $45,600- $68,000
• Find more information on the UT Market Range structure here
• Find more information on UT Benefits here
• APPLICATION INSTRUCTIONS
  

To express interest, please apply with the following attachments. To be assured of full consideration, completed applications with all requested materials should be submitted.

• Resume
• Portfolio
• Cover letter
• List of three professional references
  
  

Screening of applicants will begin immediately and continue until the position has been filled. DL_UT

About The College, Department, Or Division

Digital Learning at UT is a unit charged with advancing UT’s commitment to discovery, creativity, learning, and engagement, specifically for online learners. Using advanced and innovative technologies, Digital Learning at UT provides scalable solutions that enhance the online learning experience and reduce barriers to student access and success, creating meaningful impact for online learners across the state and the nation.

At Digital Learning, we strive to be bold and impactful, transforming the future of online education through innovative thinking and collaborative problem solving. Join our dynamic and inclusive Digital Learning team, where we take pride in teamwork, excellence, and a shared commitment to shaping the future through education and innovation.

Additional Information on all postings provided by UTK