Senior Paid Social Analyst

Job Title: Senior Paid Social Analyst

Job Type: Full-time

Workplace Type: Remote

Location: Charlotte, NC

Salary: $84k - $105k

About Us:

UpRight Growth Company partners with businesses to drive sustainable and scalable growth through data-enabled marketing and operational support.  Our experienced team offers growth marketing strategy and operations, fractional leadership, and business consulting to help clients overcome challenges and scale effectively.  We focus on performance marketing, customer acquisition, optimizing the customer lifecycle, and leveraging analytics for smarter decisions.

Position Summary:

As a Senior Paid Social Analyst, you will be responsible for planning, implementing, and optimizing paid social campaigns across the relevant social platforms to achieve marketing goals across a portfolio of customers.  You should be comfortable with client-facing work.  The ideal candidate will have a proven track record of success in managing in-channel campaigns, be capable of delivering analytic insights across creative and audience strategy, be comfortable managing prioritization and being managed remotely and asynchronously.

You will work closely with UpRight marketing leadership to develop and refine high-performing creative and social playbooks that drive engagement, increase brand awareness, and generate leads.  You will coordinate with clients to apply those playbooks to their business across a variety of industries, ranging from e-commerce to lead generation.

Key Responsibilities:

• Paid Social Campaign Delivery
• Develop and execute innovative paid social playbooks to scale audience and creative operations and achieve marketing objectives.
• Execute account production tasks, including placement analysis and ad creative rotation, to drive incremental performance growth.
• Manage budgets and campaigns across all social media platforms, including but not limited to Meta, Twitter, LinkedIn, Reddit, and TikTok.
• Plus if you can create and edit ad creative using provided brand guidelines and assets from clients.
• Campaign Performance Analytics
• Analyze campaign performance data to identify trends, insights, and optimization opportunities to improve ROI.
• Generate detailed reports on campaign performance, presenting data-enabled insights and recommendations for future strategies.
• Collaboration up, down, and across
• Partner with client teams to ensure a cohesive and integrated marketing strategy.
• Work with UpRight leadership to stay up-to-date with the latest social media trends, technologies, and best practices, including changes to platform algorithms and advertising policies.
• Collaborate with content creators and designers to create engaging and high-quality ad content.
• Coordinate with leadership on opportunities for automation to improve team productivity.

Preferred Background:

• 2-5 years of experience in paid social management, with demonstrated success in scaling campaigns and businesses.  Creative thinker with excellent problem-solving abilities.
• Deep understanding of social media advertising platforms, measurement and attribution tools, and content creation software.
• Preferred experience with: Meta Business Manager, X Ads Manager, TikTok Ads Manager, Canva, Shopify, Google Analytics.
• Solid analytical skills, familiarity with analytics tools like Excel and Looker, and proficiency in working with large datasets.  Demonstrated ability to interpret data and make data-enabled decisions.
• Strong project management and communication skills, with the ability to manage multiple campaigns and clients simultaneously and to meet deadlines.
• Excellent written, verbal, and interpersonal communication skills, with the ability to work effectively in a small team environment and to present to clients and stakeholders.
• Knowledge of content marketing and email marketing strategies is a plus.
• Desire to learn and be involved in omni-channel marketing operations, including the Google advertising suite.

What We Offer:

• Competitive salary
• Opportunities for professional development working with industry-leading marketers in a small, collaborative environment
• A dynamic, supportive, and respectful company where creativity, innovation, and autonomy are encouraged
• Paid Time Off
• 401(k)

How to Apply:

Please submit your resume to hello@uprightgrowthcompany.com. Include "Senior Paid Social Analyst" in the subject line of your email so we don’t miss it.

UpRight Growth Company is committed to creating an inclusive environment for all employees.