What are the responsibilities and job description for the Digital Media Coordinator position at Upswell Marketing?
Description
Join our award-winning team at UpSwell Marketing, honored as one of the Inc. 5000 Fastest Growing Companies and one of the Best and Brightest Companies! We are excited to present a distinguished opportunity for a Digital Media Coordinator to become a vital part of our dynamic team. In this role, the Digital Media Coordinator will administratively and strategically support the digital media department with assisting in planning, executing, and reporting of paid media programs such as paid social, paid search, mobile geofencing, and paid prospecting email. This position will report directly to the Associate Director of Performance Media.
Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Work with Digital Success Manager with planning, implementing, and tracking digital marketing campaigns across platforms (search, social media, email, and paid ads).
- Work with clients in making sure we receive assets, offers, etc. in a timely manner so that campaigns get updated and launch on time.
- Assist the digital success manager in gathering analytics for monthly and mid-month reporting.
- Act as a liaison between digital success manager and ad ops teams to ensure smooth communication and project execution.
- Assist in coordinating and developing paid media proposals for prospective clients.
- Review copy and creatives to ensure that ad ops team have all necessary components to launch the campaign.
- Other administrative duties as assigned.
Requirements
- BS/MS degree in Marketing, Advertising or related field
- Entry level position (1-2) years of experience in Digital Marketing
- Analytical skills and data-driven thinking
- Excellent written and verbal communication skills
- Firm grasp on various digital platforms (Google Ads, Meta, SEMRUSH),
- Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines
- Must have a high level of strategic thinking and problem-solving skills
- Must have strong communication skills
- Must have the ability to make good decisions based on interpreting data and critical thinking
Additional Eligibility Qualifications (Preferred but not required):
- Knowledge/Experience with SEO
- Knowledge/Experience with Analytics tools
- Knowledge/Experience with HubSpot
- Knowledge/Experience with Google Analytics (G4)
We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.