What are the responsibilities and job description for the Manager, Digital Advertising position at USA for UNHCR?
Job Description
Job Description
Salary : SUMMARY
The Manager, Digital Advertising, will report to the Senior Manager, Digital Advertising and work closely with members of the Individual Giving team, other teams in need of advertising assistance, and our advertising agency. This position will be responsible for the development and execution of the digital advertising strategy to achieve goals related to fundraising, cultivation, and brand awareness. The ideal candidate will be data-driven, donor-centric, and adept at acquiring and retaining meaningful, long-term donor relationships, ensuring a steady revenue stream for the organizations mission.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Develop and execute innovative digital advertising strategies to acquire new donors, cultivate existing donors, and increase brand awareness
- Lead the creative development and execution for all advertising campaigns, including campaign planning, video production and editing, media gathering, content approvals, and quality assurance
- Manage the lead generation program and including topic and creative development, production of assets, and reporting with a focus on optimizing the program for donor conversion
- Produce timely and accurate reporting, including ensuring proper tracking, source coding, data hygiene, and data analytics, to inform advertising and digital strategies
- Lead in the testing strategy for digital advertising to ensure all channels and audiences are optimized, and ensure a diverse and consistent revenue stream
- Collaborate with other teams to execute in-house advertising programs, such as advocacy lead gen, planned giving lead gen, partnerships brand awareness
- Organize and manage the creative archive of all digital advertising assets
- Assist the Senior Manager, Digital advertising and other Individual Giving team members in related tasks as needed
- Other duties as assigned
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and / or EXPERIENCE
Experience in nonprofit fundraising or direct response marketing for a social impact organization.
WORK LOCATION
Hybrid New York, NY May also involve travel to some locations within the companys region of operations and select donor locations.
COMPENSATION
91,178 $109,414
DISABILITY SPECIFICATIONS
USA for UNHCR will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990.
USA for UNHCR is an Equal Opportunity Employer. Refugees and all other protected classes are encouraged to apply.
Salary : $91,178 - $109,414