What are the responsibilities and job description for the Social Media and Marketing Content Creator position at Valley Aesthetics Institute?
Job Posting: Social Media and Marketing Content Creator
Locations: Glendale or Mesa, AZ
Job Type: Full-Time
Salary: Competitive, Based on Experience
About Valley Aesthetics Institute
Valley Aesthetics Institute is a top-tier provider of advanced aesthetic treatments, committed to delivering natural, transformative results in a luxury, patient-focused environment. We’re rapidly expanding and seeking a creative, analytical, and aesthetic-savvy Social Media & Marketing Content Creator to amplify our digital presence and fuel growth across all platforms.
Position Overview
You’ll lead the charge in creating engaging content and executing high-performing digital marketing strategies across Instagram, YouTube, TikTok, Facebook, Google Ads, and more. You'll collaborate directly with senior leadership and enjoy creative freedom to test, refine, and scale marketing efforts that drive ROI and patient acquisition.
You’ll also be responsible for developing monthly and annual marketing plans, organizing campaigns across multiple service lines (aesthetics, dermatology, hormone therapy, wellness, etc.), and ensuring content aligns with seasonal promotions, product launches, and growth goals.
Key Responsibilities
- Content Creation: Capture and edit high-quality photos and videos; design branded graphics for each social media channel
- Strategic Marketing Planning: Develop and execute monthly and yearly marketing strategies that support long-term growth
- Campaign Development: Plan and manage ad campaigns (paid and organic) that align with company goals across all service lines
- Multi-Line Campaign Coordination: Create and manage marketing calendars for multiple business units (e.g., med spa, dermatology, wellness, etc.)
- Performance Analytics: Track KPIs and ROI metrics using tools like Google Analytics, Meta Business Suite, and ad dashboards
- Engagement: Manage comments, DMs, and community interactions with a responsive, on-brand voice
- Website & Email: Assist with WordPress updates and create email marketing campaigns (basic HTML/CSS preferred)
- Aesthetic Branding: Apply industry knowledge to design content that appeals to beauty-focused audiences
Required Qualifications
- 2 years of experience in social media marketing, content creation, and digital advertising
- Proven ability to build and execute marketing strategies across different time horizons and business units
- Strong skills in photo/video editing tools (Adobe Creative Suite, Canva, CapCut, etc.)
- Familiarity with Google Ads, Meta Ads, and email marketing platforms (e.g., Mailchimp, Klaviyo)
- Comfortable with basic coding for web or email (HTML/CSS)
- Ability to analyze data and optimize content based on performance
- Strong portfolio of prior work (please include links)
- Exceptional organization and attention to detail
- Bonus: Prior experience in the aesthetics, med spa, or beauty industry
Why Join Us?
- Work in a fast-growing industry with opportunities for career advancement
- Collaborate with a tight-knit leadership team passionate about innovation and patient care
- Enjoy creative freedom to test and lead marketing initiatives
- Receive employee discounts on aesthetic services and treatments
- Be part of a locally owned and operated company with a reputation for excellence
How to Apply:
Submit your resume, portfolio links, and examples of past campaigns (including performance outcomes, if available). Applications without content examples will not be considered.
Bring your creativity, strategy, and drive to a company that values bold ideas and real results. Apply today and help shape the future of Valley Aesthetics Institute.
Job Type: Full-time
Pay: $22.60 - $24.22 per hour
Benefits:
- Employee discount
Work Location: In person
Salary : $23 - $24
