What are the responsibilities and job description for the Creative Lead position at Van Horn Automotive Group Inc?
Van Horn Automotive Group Marketing Team has an outstanding opportunity for a Creative Lead!
The Graphic Designer is responsible for developing and maintaining high standards for concept, design, presentation, execution, and development of campaigns and branding functions. He/she is also responsible for generating and maintaining website content, and supporting PR and social media initiatives.
A qualified candidate communicates messages effectively through the use of compelling layouts and ad copy. He/she is technically savvy with a high awareness of digital trends that can positively impact the business.
Why work as a Creative Lead at Van Horn:
- Paid volunteer time: 16 hours of paid time off annually to volunteer for organizations of your choice!
- Employee discounts on vehicles, parts, and service
- Employee Stock Ownership Program (ESOP)
- Professional work environment
- Promote from within culture
- Community involvement
- Employee referral program
- Holiday parties, brewer game, summer picnic & more!
Your Responsibilities:
- Execute creative elements for Marketing campaigns that satisfy business needs and audience targets
- Develop email/direct mail campaigns, based on CRM data (ex. Services and Specials)
- Provide creative assets for web updates such as digital banners and new content areas
- Support events with graphics, banners, invitations, etc.
- Identify and review key performance metrics to apply learnings to other campaigns
- Work with Sales and Marketing associates to keep web content fresh and accurate
- Create digital design materials including: web banners, email blasts, coupons, social media graphics and presentation slides
- Create print design materials including: flyers, brochures, business cards, banners, billboards, posters and other point-of-sale items
- Manage production work through third party vendors
- Gain familiarity with auto manufacturer co-op guidelines for design approval
- Follow graphic standards for logo and design consistency
- Develop materials to support internal resources, including: emails, business cards, infographics, pdf/interactive pdf, PowerPoint presentations and microsites
- Assist with materials for community partnerships and sponsorships
Qualifications:
- 5 years experience in a marketing department or advertising agency setting required
3 years experience in a creative leadership role, leading a team of designers and developers required
Strong understanding of design principles and best practices
Excellent communication and organizational skills
Presentation skills to articulate creative concepts and ideas
Ability to work according to deadlines and manage multiple projects across several businesses
Familiarity with rich media online ads, micro sites and social media applications
Keen eye for photo correction and enhancement
Experience with video editing and production preferred
Proficient in Adobe Creative Suite and other design software
Knowledge of HTML, CSS, and other web development technologies
Valid driver’s license required
For more information on what its like to work at Van Horn visit: vhcarsrecruiting.com !
