Digital Marketing Strategist

 

Duties and Responsibilities
 

• Assist in the development of creative and effective marketing campaigns that increase academic programs’ student recruitment, enrollment, and brand awareness.
• Support marketing efforts related to the promotion of Vanderbilt Online, academic programs, and other strategic initiatives.
• Ideate, build, deploy, and optimize successful paid ad campaigns across a variety of channels, including but not limited to: Google Ads, Meta, and LinkedIn.
• Develop and execute SEO and SEM strategies for a variety of websites, including academic program websites, Vanderbilt Online, and the internal team website.
• Ideate, build, deploy, and optimize successful email marketing campaigns in HubSpot and/or Technosolutions Slate (a higher education CRM). Build workflows, sequences, and audiences for email marketing flows. 
• Develop, execute, and manage organic, non-paid marketing campaigns for academic programs and internal audiences. This may include the creation of assets such as news stories, calendar events, videos, and promo kits.
• Develop and design creative marketing assets, such as Canva or Adobe Creative Cloud graphics.
• Collaborate with our in-house digital media team to develop video assets.
• Write a variety of effective and creative marketing-related content, such as website content, dedicated campaign landing pages, social media posts, digital ads, blog posts, calendar events, emails, phone scripts, and more.
• Analyze and evaluate marketing campaign performance in order to inform future strategies, assisting in reporting KPIs such as cost per lead, cost per submitted application, and more.
• Stay current with digital marketing trends and best practices, focusing on paid advertising and SEO.

Qualifications

• A Bachelor’s degree from an accredited institution of higher education is required.
• At least 4 years of relevant experience.
• A proven record of ideating and executing successful multi-channel marketing campaigns.
• Expertise in Google Analytics.
• Expertise in SEO, SEM, paid social, paid search, and CRM management.
• Hands-on expertise building and optimizing ad campaigns in Google Ads, Meta, and LinkedIn.
• Expertise building automated email campaigns.
• Experience managing and growing organic, non-paid social media accounts.
• Experience conducting keyword research with an SEO tool, such as Semrush.
• Experience working in HubSpot is preferred.
• Experience working in WordPress is preferred.
• Experience with graphic design in Canva or Adobe Creative Cloud is preferred.
• Experience working and liaising with marketing agencies and third parties.
• Excellent time management skills, ability to prioritize tasks and the ability to deal with multiple constituencies concurrently to meet deadlines.
• Superior verbal and written communication skills, and the ability to articulate and present information to various and diverse audiences is necessary.
• Evidence of exceptional judgment and decision-making skills is necessary.
• Demonstrated ability to handle sensitive and confidential information is necessary.
• Higher education and marketing or advertising agency experience is preferred, but not required.

Commitment to Equity, Diversity, and Inclusion

At Vanderbilt University, we are intentional about and assume accountability for fostering advancement and respect for equity, diversity, and inclusion for all students, faculty, and staff. Our commitment to diversity makes us who we are.  We have created a community that celebrates differences and lets individuality thrive. As part of this commitment, we actively value diversity in our workplace and learning environments as we seek to take advantage of the rich backgrounds and abilities of everyone. The diverse voices of Vanderbilt represent an invaluable resource for the University in its efforts to fulfill its mission and strive to be an example of excellence in higher education.

 

Vanderbilt University is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran, or any other characteristic protected by law.

 

Please note, all candidates selected for an offer of employment are subject to pre-employment background checks, which may include but are not limited to, based on the role for which they have been selected: criminal history, education verification, social media review, motor vehicle records, credit history, and professional license verification.