Product Marketing Manager

Who We Are

For more than 40 years, Versaterm Public Safety has defined the future of public safety software, delivering success to agencies, large and small, with an end-to-end ecosystem of solutions from community engagement to case closure. Versaterm’s dedication to public safety is demonstrated by an unwavering commitment to customer satisfaction, development of innovative software solutions powered by advanced technologies, and a team dedicated to making a difference in the lives of those sworn to serve. 

This is an exciting time for us! We’re currently experiencing significant growth, with increased sales and installations of our public safety products. So join us as we continue to be innovative, focusing on creative, seamless solutions that allow our customers to focus on the communities they serve

The Role

The Product Marketing Manager involves defining product positioning and messaging to ensure consistency across campaigns and sales tools while collaborating with various teams to align marketing strategies with business objectives. It includes managing and creating marketing campaigns across multiple channels using account-based and traditional strategies, as well as developing solution-specific content and maintaining corporate branding. The position also requires monitoring campaign performance, reporting on KPIs and ROI efforts, becoming a subject matter expert on assigned products and researching industry and marketing trends. 

Key Responsibilities 

• Define product positioning and messaging that resonate with the target audience and ensure consistency across campaigns and sales enablement tools  

• Collaborate with cross-functional teams, including, but not limited to, Product, Sales, Events and Operations, to align marketing strategies with business objectives 

• Create and manage marketing campaigns across various channels to drive demand generation leveraging account-based marketing strategies along with traditional tactics  

• Manage and create solution-specific content, including sales enablement materials, gated content, presentations and other collateral 

• Maintain consistent corporate branding throughout all touchpoints, promotional materials, events and customer communications  

• Monitor the performance of campaigns and provide reporting, insights and recommendations to continually optimize and improve results 

• Research and monitor industry trends, presentations and other communications as needed 

• Become a subject matter expert in all products you are assigned 

• Partner with the sales enablement team to empower our sales and customer success team with playbooks, customer stories and competitive positioning 

• Continue to develop professionally to stay current with marketing trends and software advancements 

What You'll Bring

• Three-five years of experience in product marketing with a track record of helping successfully launch campaigns 

• Strong understanding of demand generation with a track record of owning campaigns from concept to impact  

• Attention to detail and demonstrated ability to manage multiple projects simultaneously  

• Storyteller with outstanding verbal and written communication skills with an ability to understand and communicate complex concepts 

• Excellent interpersonal skills, with the ability to build relationships and collaborate effectively with stakeholders at all levels 

• Strong evidence of critical and strategic thinking and execution  

• A self-starter and strong problem solver with a 'can-do' attitude 

• Knowledge of digital marketing trends and tools, including social media, paid advertising, content marketing and analytics 

• Experience in B2B marketing and technology preferred, public safety industry experience is a plus  

• Proficient in Microsoft Office Suite, CRM and CMS software (Adobe Creative Suite is a bonus) 

Equal Opportunity

Versaterm Public Safety is committed to building and supporting inclusion, diversity, equity, and sustaining a barrier-free environment. Accommodations are available, on request, throughout all aspects of the selection process. These principles apply to the terms and conditions of employment at Versaterm Public Safety. For detailed information on our accessibility policies, please contact info@versaterm.com.