What are the responsibilities and job description for the Marketing Manager position at Virginia Abrasives Corporation?
We are seeking a highly motivated and experienced Marketing Manager to join our team. As the Marketing Manager, you will be responsible for developing and implementing marketing strategies to promote our products and services. This is a key role that requires a strong understanding of product management, marketing automation, advertising, e-commerce, and performance marketing.
Essential Job Duties and Responsibilities: (Additional duties may be assigned)
- Coordinate all communications and promotion efforts to include, but not limited to: cataloging, line sheets, direct mail, trade journal magazine advertisements, web site, point of sale displays, packaging labels, packaging design and printing, product identification, social media
- Planning, implementation and tracking of promotional activities aimed at customer retention, increasing sales to existing accounts and acquisition of new accounts
- Coordinate relationship with advertising/PR agency as well as promotional item vendors
- Manage the company’s web site through its Content Manager system
- Planning, implementation, supervision and follow up from trade shows/exhibitions
- Support inside and outside sales team with promotions, point of purchase items, literature, electronic communications and solicitations
- Provides sales leads to the sales team
- Plans, implements, manages and reports against VAC’s annual market budget
- Writes and issues press releases
- Responsible for VAC’s social media marketing
- Create and execute email marketing campaigns
- Create and execute text/sms marketing campaigns
- Create and manage product videos on the company’s Youtube channel or other online presences
- Management of Amazon Sales including:
- Inventory Maintenance
- Sales Reporting
- Arrangement of Shipping of all Amazon Orders
If you are a creative thinker with a passion for marketing and a drive for results, we would love to hear from you. Join our team as the Marketing Manager and help us take our brand to new heights!
Job Type: Full-time
Pay: From $70,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Health insurance
- Health savings account
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
Ability to Relocate:
- Petersburg, VA 23805: Relocate before starting work (Required)
Work Location: In person
Salary : $70,000