What are the responsibilities and job description for the Digital Marketing Analyst position at VirtualVocations?
A company is looking for a Digital Marketing Analyst to assist in the planning, execution, and optimization of client accounts.Key Responsibilities : Manage social media Pay-Per-Click (PPC) campaignsMonitor campaign and website performance via analytic tools and provide actionable insightsDevelop web measurement strategies and reporting of key business metricsRequired Qualifications : Bachelor's in Marketing, Business, Economics, Finance, or related field, requiredExperience in digital marketing and / or the Automotive vertical, desired1-2 years' experience with Google AdWords, a plusProficiency in Microsoft Office, requiredStrong quantitative skills required to analyze and optimize campaign performance
