What are the responsibilities and job description for the Paid Search Specialist position at VirtualVocations?
A company is looking for a Paid Search Specialist to develop and manage paid media programs for their scientific journal publishing division.Key ResponsibilitiesPlan, develop, and execute paid advertising campaigns across Google Search, Display Ads, and YouTubeConduct keyword research, audience targeting, and ad copywriting while managing campaign budgets effectivelyAnalyze campaign performance data and provide regular reports with actionable insightsRequired QualificationsBachelor's degree or a related fieldStrong understanding of digital marketing concepts and best practicesRelevant work experience managing paid advertising campaigns on Google Search Ads, Display Ads, and YouTube AdsAbility to deliver insightful campaign performance reports and experience with campaign tracking toolsUnderstanding of the publishing industry and dynamics