Senior Associate Connections - Media

Connections Senior Associate (Media)- Freelance

Location: Chicago, Dallas, Kansas City or NYC based (Hybrid schedule)

About VML

VML is the world’s largest creative agency. We combine brand experience, customer experience, and commerce to create connected brands and drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's among others. The agency is recognized by the Forrester Wave™ Reports, which named WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. As the world’s most advanced creative company, VML’s global network is powered by over 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Atlanta, Detroit, Chicago, Seattle, London, São Paulo, Shanghai, Singapore, and Sydney to name just a few.

Connections Senior Associate Media- Freelance

Summary: The role of a Connections Senior Associate is to assist in delivering campaigns for our clients. The Connections Senior Associate is responsible for helping to create and maintaining media campaigns for our clients across all media channels (Search, Social, Display, Video, Native & More). The role is dedicated to a specific client(s) to fulfill media operation excellence with VML’s approach to digital media.

Responsibilities:

• Daily campaign check ins and ensure that all required campaigns are live/paused/ended
• Digital platforms spend and pacing management; re-allocating unspent dollars based on calculations, performance, and business objectives.
• Develop Platform Trafficking Sheet by interpreting requirements brief within the parameters of specific platform, campaign, and objective
• Provide recommendations to analytics team and Media strategist for changes within bid strategies, audiences, and creatives.
• Upload/edit digital campaigns within Digital Media Platforms (Meta Business Manager, DV360, Google Ads, LinkedIn & More
• Utilize and understand large data dumps to upload/change/ create campaigns through bulk processes
• Navigate through all digital platforms required to service a client
• Identify platform optimization needs and work with Media Strategists and/or Associate Media Director to level-set performance
• Interpretation and execution of media optimization roadmaps across channels, independently from direct report.
• Assists with training and onboarding of Associate Connections Manager
• Passing off trafficking requirements to offshore Ad Ops team

Qualifications:

• 1– 3 years professional work experience, Advertising or Media Agency Experience preferred
• Minimum 1 year media experience
• Specific understanding of digital media buying, trafficking, and pacing across Paid Search, Programmatic, and Paid Social channels
• Strong mathematical reasoning skills
• Problem solving abilities
• Strong self-management and time management skills
• Professional and Proactive Communication skills
• Strong Excel spreadsheet experience

The ideal Candidate

• Will possess an entrepreneurial spirit, who thrives with a certain level of uncertainty and autonomy yet manages to navigate among multiple stakeholders (internally and externally).
• Personality and approach: Collaborative, positive, result driven, energetic, self-driven, ethical, emphatic, robust, daring, executional (can do - get things done attitude).
• Strong communication, motivational and active listening skills.
• Culturally aligned with VML values, culture and guiding principles.

VML is a WPP agency. For more information, please visit our website and follow Wunderman Thompson on our social channels: Twitter, Facebook, LinkedIn, and Instagram.

VML is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.