DIRECTOR OF MARKETING

Description

TITLE:  Director of Marketing

Salary Range: DOE 

FLSA   Classification: Exempt

Department:   Marketing

Rev Date:    5.2022

Reports to: President

Essential Duties and Responsibilities:

Develop corporate objectives for existing and new product lines and for brand licensing activities and has proven success in transforming those objectives in concrete marketing plans to ensure objectives are met. 

Develop and manage marketing operating budgets. 

Plan and oversee advertising and promotion activities including print, online, electronic media, and direct mail. Must have the ability to be creative and on the cutting edge in developing new alternative methods of advertising and promotion. 

Develop and implement product positioning, packaging, and pricing strategy 

Create brochures, flyers, and other promotional materials to assist the sales team

Ensure effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets. 

Oversee and evaluate industry and adjusts marketing strategy to meet changing market and competitive conditions. 

Must keep abreast of the marketplace to ensure new products are developed to meet ever-changing customer needs and demands. Monitors competitor products, sales, and marketing activities. 

Establish and maintain relationships with industry influencers and key strategic partners. 

Guide preparation of marketing activity reports and presents them to executive management. 

Establish, maintain and continually refine the corporate image throughout all product lines, promotional materials, and events. 

Ensure each product is properly represented at trade shows through booth design, PR, artwork, strategy, and staffing. 

Assist other departments within the organization to prepare promotional materials, manuals, and technical publications. 

Review and analyze sales performances against programs, quotes, and plans to determine effectiveness. 

Integral in participating in product research and development. 

Continue, refine and transform existing campaigns including truck wraps, calendars, social media, sponsorship

Will be required to perform other duties as requested, directed, or assigned.

Job Knowledge, Skills, and Abilities:

• Excellent verbal and written communication and interpersonal skills, with the ability to work with all levels of management and a variety of sponsors, vendors, and customers 

• Demonstrated in-depth sales and marketing techniques and financial principles. Effective ability to communicate orally or in written form effectively with co-management, internal and external sponsors, vendors, and customers.

• Ability to manage multiple priorities 

• Strong organizational and analytical skills

• Must be able to pass a criminal background check and drug test.

Education and Experience:

· Bachelor’s Degree or higher is required with a minimum of five (5) years of managerial experience

· Experience in working with multiple discipline projects

Physical Demands:

Required to lift up to 25 lbs.

Subject to sitting for long periods of time to perform job scope.

Regularly required to sit, stand, bend, reach and move about the facility

Work Environment:

Exposed to shop elements such as noise, dust, odors, fumes, and oils.

Job will generally be performed in an office environment; however, travel may occur. 

These statements are intended to describe the general nature and level of work to be performed and are not intended to be an all-inclusive list of responsibilities and duties.