What are the responsibilities and job description for the Director of Marketing position at VulcanForms?
About us
VulcanForms builds and operates advanced digital manufacturing infrastructure, enabling the world’s critical industries to innovate, grow, and deliver sustainable impact. VulcanForms is a manufacturer of complex, high value components and products for industries such as medical, aerospace & defense, semiconductor, and consumer electronics. We are a team of leading technology and operational experts with experience in advanced manufacturing, materials, automation, robotics, and more. We continuously seek contributors who demonstrate outstanding integrity, intelligence, accountability, and a passion for learning. We celebrate diversity and are committed to creating an inclusive environment for all employees.
VulcanForms is seeking a Director of Marketing for our Devens, MA location.
Job Purpose
As the Manager of Marketing and Communications at VulcanForms Inc., Devens, MA, you will be responsible for leading and implementing the marketing and communications strategy for VulcanForms entire portfolio of services. You will partner with executive leadership and drive campaigns to further establish VulcanForms as a leader in additive manufacturing.
Key Accountabilities
- Lead the creative process and strategy for marketing campaigns, brand building, and communication
- Develop and execute marketing strategy for demand generation, branding, content delivery, and segmentation
- Maintain a deep understanding of our mission, our values, our customers, and our story
- Lead corporate-wide communication strategy both for external and internal purposes
- Utilize multi-channel communication strategies for our customers and employees
- Proactively understand market research and insights to further develop marketing position
- Collaborate with executives across sales, product, and other departments to align marketing efforts with company objectives
- Present insights, forecasting, and ROI to executives
- Identify market opportunities, trends, and competitive positioning
Qualifications
- 7 years of marketing and communications experience
- Proven experience driving multi-channel marketing strategies through email, SEO, social, and paid channels
- Proven experience developing and implementing a brand strategy, including the development of media content, web assets, and video
- Extensive marketing performance management experience
- Proven experience designing new marketing strategies for B2B audiences
- Proven experience with internal and external corporate communications strategy
- Strong understanding of marketing in a high-growth manufacturing environment
- Proven experience with content creation for customers and prospective partners
- Ability to leverage marketing analytics and insights
- Ability to analyze overall performance of marketing strategies and adjust as needed, including experience with A/B testing
- Ability to build out an organization as the business continues to ramp up
- Capable of leading core communications strategy for both external and internal purposes
- Manage company website and other media-related content (including developing new social media presence
Benefits
- Medical, dental, vision, and life insurance are available to you starting on your first day of employment
- Generous time off package, including vacation PTO, sick PTO, and 14 company-paid federal holidays
- 401(k) with company match and stock options
VulcanForms Inc. is committed to being an Equal Opportunity Employer, valuing employees with diverse, multi-cultural perspectives. We are dedicated to fostering an inclusive environment, empowering our team, and embracing diversity. We welcome all applicants and ensure fair and impartial treatment regardless of race, color, religion, sex, national origin, ancestry, citizenship status, age, legally protected physical or mental disability, protected veteran status, status in the U.S. uniformed services, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by applicable federal, state, or local law.
