Media Strategist, Paid Media

Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We're a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans.

Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 70 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com.

Job Description

Wasserman is currently seeking a Media Strategist to plan and execute paid media campaigns for a global gaming brand. The ideal candidate is a paid media expert who thrives in fast paced, data driven environments. Ideal candidate is passionate and has deep knowledge of advertising and the paid distribution landscape and is comfortable with planning, analytics, insights, and measurement. We’re looking for an individual who can comfortably interact with clients on a daily basis and present in weekly client meetings. Strong organization and project management skills are required to manage multiple media planning projects and workstreams. This role will partner with a Media Coordinator or Associate for media executions, and will report to the Director of Paid Media. This role is required to be in the Brooklyn office Tuesday - Thursday.

Responsibilities

• Plan, manage and execute paid distribution of full-funnel advertising campaigns, with an emphasis on paid awareness marketing.
• Paid social (Meta, TikTok, Snapchat) and OLV (YouTube, Twitch) are priority platforms.
• Experience executing within a programmatic DSP (i.e. The Trade Desk, DV360, Amazon DSP, etc.), especially with formats like Static Display and Video (OLV, CTV) a plus.
• Develop and aid in implementation of media strategy and provide creative guidance to partner agency based on research and performance.
• Execute client and internal facing reporting and campaign insights requests on a regular and/or ad-hoc basis. Regular use of Google Sheet functions like Pivot Tables, VLOOKUPS and SUMIFs are required.
• Execute day-to-day platform, audience, creative and copy optimizations within campaigns.
• Work with internal teams to ensure full, on-time, and efficient delivery of paid campaigns.
• Train and mentor Media Coordinators and Associates.
• Communicate with external teams when necessary, including vendors and partners.
• Implement best practices for paid campaigns and audience targeting.
  

Requirements

• 3-6 years professional experience working in paid social advertising at a brand, publisher, agency, or similar.
• Demonstrated proficiency in media planning, managing and executing self-serve paid social campaigns.
• Well-rounded experience in developing holistic media plans including multiple paid mediums, with the ability to speak to how media channels fit within an overall media strategy.
• In-depth knowledge of marketing fundamentals including targeting options, optimizations and critical dimensions for measuring success (i.e. targeting behaviors, demographics, etc.).
• Experience managing monthly budgets over $200K.
• Strong knowledge of the existing digital landscape and enthusiasm for discovering new, emerging platforms or capabilities that increase efficiencies and engagement.
• Strong analytical skills with the ability to comfortably translate large data sets into actionable takeaways and insights. This includes using programs like Excel or Google Sheets with functions like Pivot Tables and VLOOKUPs.
• Exceptional attention to detail and organizational skills.
• Strong verbal and written communication skills, including experience with client-facing communication (presentations and leading client meetings).
• Programmatic experience is a plus.
• Experience with COPPA advertising is a plus.
• Cross-channel media planning experience is a plus.
• Interest in Gaming and or TableTop games is a plus.
  
  

Base salary range: $80-95K, plus bonus potential if applicable for role.

Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc. The salary range listed is just one component of the total compensation package for employees. Compensation decisions are dependent on circumstances of each role

Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.