What are the responsibilities and job description for the Jr. Online PR Specialist position at WebFX?
Hi there! We're WebFX, a full-service digital marketing agency based in the US. We've been named the Best Place To Work in Pennsylvania 7 times in a row and we'd love to meet you. We're looking for people to join our mission to provide world-class digital marketing solutions to mid-size businesses around the world. We get super excited about driving business growth for our clients and are looking for people who take pride in their marketing work and enjoy having a little fun at the same time.
We have a multi-step interview process, where we focus on giving both our candidates, and ourselves, opportunities to get to know each other a bit better. While our process may be more thorough and perhaps longer than other interview processes that you've been a part of, our goal is to work together with our candidates to find a mutually beneficial fit, where a candidate is a great addition to the FXFamily, and WebFX is the right fit for their career goals. Interested in joining the FXFamily? More info below!
What We're Looking For
Desired Education
- Bachelor's in Marketing, Advertising, Journalism, PR, Communications, Information Science, Business or related major
- GPA above a 3.4
General Knowledge
- Solid understanding of the Internet, copywriting, customer service and Internet technologies
- Basic understanding of keyword research and selection (Desired)
- Basic understanding of SEO (Desired)
Experience
- General web marketing experience
- Internship/summer job/ experience are a plus
- Blogging experience (Desired)
- Basic HTML or image editing experience (Desired)
- Customer service experience in any industry (Desired)
- Administrator/moderator of a forum or blog (A bonus)
- “Power” Twitter, Reddit, Instagram, LinkedIn, etc account (Ex. Defined as 500 followers)(A huge bonus)
Qualities
- Outstanding written communication skills
- Demonstrates ability to get things done
- Continuously follows up on content placement pitches that weren’t successful the first or second time
- Facebook account with over 100 friends (Only used to verify web understanding- desired but not required)
- Twitter account with over 50 followers (Only used to verify web understanding- desired but not required)
What You'll Do
Responsibilities
- Coordination of content creation and placement
- Build relationships with bloggers, publishers, and journalists based on our clients’ industries
- Research and pitch created content ideas to bloggers, publishers, and journalists
- Learn, test, and implement new SEO content and linking best practices
- Post original content relevant to our clients’ keywords and SEO campaigns
- Generate ideas and conduct research for infographics, motion graphics, blog posts, and other viral content
- Use web analytics to determine the impact of content campaigns
- Ability to manage content creation workflow
- Ability to think critically and creatively to pitch content based on our clients’ SEO keywords
- Ability to meet and exceed monthly production goals
Client interaction: The Jr. Online PR Specialist role is not a client-facing position
Percentage Breakdown
- 35% building relationships with publishers
- 20% branding
- 15% analytics/data analysis
- 10% online asset research and topic discovery
- 10% writing
- 5% reporting
- 5% social media
Training
Our “Bootcamp” web marketing training program will be provided for new WebFX “family members” to learn, grow and develop in and out of the office with the hard skills necessary to be successful in their position.
On-site, state-of-the-art training amenities to facilitate departmental trainings, industry-related updates, and monthly Lunch-and-Learns.
What You'll Get
Opportunities for Growth
WebFX grew 250% over the past 3 years, and merit-based promotional opportunities are abundant for new family members who meet or exceed position performance metrics.
Compensation
- $39,000 to $41,000 (potentially higher based on work experience)
- Potential additional bonus may be offered for GPA's of 3.8 & graduating with high honors
- Above 1500 Twitter followers with 4 to 1 follow ratio: Add $500 (We are only using for experience - not marketing to followers)
Candidates interested in the Jr. Online PR Specialist position may also have interest in:
Digital marketing, public relations, PR, online marketing, paid advertising, search marketing, inbound marketing, web marketing, social media, content marketing, PPC, SEO, SEM, blogging, customer service, writing, editing, research, communications, entry level, etc.
WebFX Perks & Benefits
Flexible Schedule
Pet Friendly Office
Profit Sharing
Little Amps Coffee & Tea Bar
Yoga
On-site Fitness Center
150% Company Match Of Personal Charity Donations
Supplemental Insurance
401K With Company Matching
Generous Paid Time Off
Employee Wellness Program
FXLearns Library
Activity Groups
Humanitarian Trips
Health/Vision/Dental Coverage
New Parent Support
Casual Dress Code
Home Buyer Program
Personal Desk Fund
Green Commute Benefits
Pawternity Leave
