Business Develop Consultant

Facility: Kennestone Hospital

This position sits on our Kennestone campus.

Job Summary:

Responsible for growing referrals within a defined geography while enhancing the relationships and loyalty of those clients and facilities. Works collaboratively with the WellStar service line leaders to develop strategies to engage new referral relationships. Identifies opportunities to expand referrals for ALL major service lines. Responsibilities include increased referrals through account acquisition and territory management by creating meaningful relationships and trust. Works collaboratively with administration and all health system staff at each WellStar hospital/system location. Delivers service line presentations to potential clients. Promotes specified services offered by WellStar Health System. Reports Market Intelligence and identifies issues that are barriers to referrals and increased business. Develops target lists for service line and system growth. Leads phase two onboarding for new MDs to WellStar by initiating introductions to key physicians, facilities and leaders. Works collaboratively with practice management to insure smooth navigation of the WellStar Health System. Keen knowledge of tertiary services to cross sell in all geographies. Responsibility for maximizing system referrals from employed primary care and specialists to drive WMG growth by identifying system leakage and developing plans to increase system utilization. The Territory Managers participate in recruitment activities as appropriate including identifying potential opportunities for the WellStar Medical Group and WellStar Clinical Partners.


Core Responsibilities and Essential Functions:

Responsible for planning, and implementing business strategies to enhance referrals and generate new business.
- Performs marketing research to identify new potential clients and increased business from existing clients.
- Works collaboratively with Executive Director, System Leadership and Service Line Leaders.
- Markets specified service lines (including but not limited to CV, Surgery, Imaging, Neurosciences, Oncology, Womens, Pediatrics, etc.) to physicians, hospitals, and all potential referral sources in geographic territory.
- Assesses competitor activity.
- Works collaboratively with marketing to identify opportunities and collateral needs.
- Works with Executive Director/data analyst to understand the data and areas of opportunity and vulnerability for the system.
- Provides a feedback loop between WellStar Health System and referring physicians and their practice staff.
- Conducts sales calls both independently and in conjunction with providers to grow critical system business and referrals.
- Tracks activities, leads and opportunities in PRM system.
- Provides regular reporting of activities and opportunities in presentations to senior hospital and system leadership.
- Provides ongoing system education and updates to referral sources.
- Meets quarterly sales/growth goals.
- Performs other duties as assigned. 80% Identify barriers to business
- Meet with physicians, physician practices, and system operations to identity barriers to doing business with WellStar Health System
- Reports back to appropriate operations staff members to overcome barriers to business/service line growth.
- Follows up to manage opportunities and issues until resolution has been completed. 20%

Required Minimum Education:

Bachelor's Degree Required, preferably in in Sales and Marketing or Healthcare related field.

Required Minimum License(s) and Certification(s):
All certifications are required upon hire unless otherwise stated.

• Georgia Driver's License
• Private Vehicle insurance

Additional License(s) and Certification(s):



Required Minimum Experience:

Minimum 5 years of complex sales or healthcare sales or marketing experience in a highly competitive market required.
Previous health system experience Preferred and
Knowledge of local physician practices Preferred.

Required Minimum Skills:

Must have excellent communication skills.
Should be highly intelligent, professional, and polished.
Must have the ability to inspire trust and credibility among senior leaders, physicians, and physician staff.
Must have the ability to think on their feet – should be savvy and possess exceptional interpersonal skills.
Demonstrated ability as an individual contributor, while exceling as a team player.
Must have a working knowledge of basic computer capabilities with Microsoft Office (Word, Excel, and PowerPoint).
Working knowledge of sales and healthcare business environment.
Must be organized and attentive to detail.
Exceptional customer service skills.
Must be able to handle multiple high priority tasks. Position requires a valid Georgia drivers license.
Must be able to operate a car and travel to all accounts and facilities as required.
80% of work hours require car travel. Capacity to think creatively and seek innovative alternatives.
Must possess good territory and time management skills.
Must be able to work independently and use good judgement according to established policy.
Ability to analyze opportunities and threats, design plans to expand services, communicate effectively and build relationships.
Specific experience and relationships with physicians and physician practices in defined geography a plus.
Ability to work in a rapidly changing, dynamic environment.