Conversion Rate Optimization Specialist

As our nationwide growth accelerates, our Marketing team at our Corporate HQ plays a key role in driving forward our mission of Bringing Happiness to Every Home® by utilizing cutting-edge marketing platforms and applications to achieve unparalleled success in connecting with our customers and optimizing our business.

As a Conversion Rate Optimization Specialist at West Shore Home®, you will contribute to this mission by executing optimization efforts to improve user experience and maximize conversion rates for traffic coming from all our marketing channels. You will report directly to the SEM Manager and work closely with our Creative, Media, and Digital Marketing teams.

What You’ll Contribute

In this role, you can expect to:

• Champion our testing capabilities and strategies to cultivate a data-driven, experimentation/fail-fast mindset
• Create, organize, and monitor all aspects (e.g. vanity URLs, redirects, ad copy and creative elements, etc.) of landing pages developed cross-functionally between our Digital Marketing and Media teams to enhance campaign performance
• Work directly with our Compliance department to ensure landing pages meet specified legal requirements
• Execute A/B and multivariate (MVT) optimization tests that drive fundamental improvements to the website experience and performance
• Manage the end-to-end experimentation process including hypothesis setting, test design, KPI selection and goals, test execution, and results measuring and recommendations to assure continued campaign performance
• Interpret data, identify key findings, make recommendations and share learnings based on testing results to positively impact customer experience, conversion rates, future web developments and further testing iterations to guide decisions that positively impact campaign performance
• Collaborate with various teams and stakeholders to understand customer priorities and pain points, develop robust tests/hypotheses, write creative web copy/value propositions and work with creative team to gather digital assets that improve click through and lead conversion rates
• Advocate user-centered design methodologies and incorporate qualitative and quantitative research findings to enhance optimization tests and guide decisions that improve campaign performance

What It Takes to Succeed

At West Shore Home, we are Default Aggressive towards our goals and take Extreme Ownership of our results. We’ll provide you with the training and tools to set you up for success, and we hope that you’ll bring:

• An analytical mind with several years of conversion rate optimization experience
• Experience with Google Analytics and other digital analytics tools
• Strong marketing instincts with a test & learn mindset
• Demonstrated attention to detail and problem-solving skills
• General knowledge of statistical concepts related to A/B testing
• Experience in front-end web design and development preferred

We Invest in YOU

We believe that when employees know they are valued and safe, they’ll bring their best efforts every day. That is why we go above and beyond to ensure that our teammates know just how much they mean to us.

We’ve got you covered with:

• Multiple health insurance options (medical, dental, vision, accident, life, critical illness, and short- and long-term disability)
• 401K retirement plan with company match
• Paid holidays and paid time off (PTO)
• Continued training & leadership development opportunities
• Unlimited professional and personal growth potential

More to Know

• Schedule: Exempt role with standard hours Monday-Friday 8:00AM-5:00PM
• Location: Mechanicsburg, PA
• Seniority Level: Associate, Mid-Senior Level

Why Work at West Shore Home?

We are on a mission to do something that has never been done before – to build the first nationwide home remodeling brand. That requires a high level of imagination, commitment, and determination from people who take extreme ownership of their circumstances. We don’t make excuses. We solve problems and get things done. If this sounds like you, we’d love for you to join us on our mission.

We operate at our best when every employee works to achieve their individual potential. To facilitate this, West Shore Home actively invests in our people by providing the structure and support to challenge you as you grow professionally and offering tools to achieve personal satisfaction. If you are looking to unlock your potential and find out what you are truly capable of, there is no better place to do so.

Our Growth Story

What started as a local window & door replacement company in a small Pennsylvania suburb has grown into a technology-enabled home improvement powerhouse with over 2,500 employees across 16 states. With continued national expansion plans, we have committed ourselves to staying true to our roots with a customer-first mindset and an employee-centric culture. While we come from different backgrounds and experiences, we are aligned by our values and are driven by a common goal – becoming America’s Most Admired Home Remodeling Brand®.

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It is the policy of West Shore Home to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. All employees are subject to a pre-employment screening process including a background check and drug screen. In addition, we will provide reasonable accommodations for qualified individuals with disabilities. If you require reasonable accommodation in completing the application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to your recruiter.